HomeActions Introduces Easier-to-Use Enhanced Mobile-Friendly Platform

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Mar 31, 2014, 08:25 ET

GREEN COVE SPRINGS, Fla., March 31, 2014 /PRNewswire/ -- HomeActions, a leading provider of e-marketing newsletters for real estate professionals, has released its next-generation email marketing and content management system.

This new version represents a complete rewrite of the platform and includes enhanced technology to create a smooth experience for consumers reading HomeActions' e-newsletter using tablets and smartphones.

The new platform also provides the following features:

Agents can add hyperlocal market and neighborhood data from sources including Realtors Property Resource, CoreLogic® or Market Leader.
Email address exclusivity ties e-newsletter delivery to only one agent.
The My Content section can showcase listings, open houses and virtual tours.
A local events calendar features concerts, shows, lectures, meetings and games based on any zip code within a selected radius.

Using the new platform, agents can manage mail lists and add their own custom content to HomeActions' homeowner-focused e-newsletter, which is consistently delivered every two weeks to clients and prospects.

"The new platform is more intuitive, making it easier for our clients to have mobile-friendly, actionable e-newsletters delivered to their clients and prospects," says HomeActions CEO Barry Friedman. "It takes just a few clicks to insert links and local information or to change up your graphics. We've also upgraded the reporting system so users can see how clients respond to the e-newsletter."

Expanded content choices are complemented by a new, easier-to-use dashboard allowing agents to configure and launch their e-newsletters quickly.

HomeActions is now helping agents build and maintain meaningful relationships by delivering more than 1.2 million branded e-newsletters every two weeks.

HomeActions provides Realtors® a complete e-prospecting system to generate repeat and referral business, creating more listings, buyers and sales. The HomeActions system electronically delivers current, engaging content and widgets of interest to all homeowners, not just those actively buying or selling a home.