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Jewelry Television® (JTV) Rolls Out Dynamic Mobile Shopping Experience to Meet Consumers On The Go

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Nov 29, 2010, 04:08 ET

KNOXVILLE, Tenn., Nov. 29, 2010 /PRNewswire/ -- This holiday season, home shopping has left the house. Jewelry Television® (JTV), announced the launch of its free mobile application available on the iPhone, iPad, and iPod Touch in addition to smart phones on the Android operating system. The company has also launched a consumer-friendly mobile web site. JTV's mobile launch represents the home shopping industry's most sophisticated, tightly integrated mobile shopping experience to date. Designed to meet shoppers on the go, the mobile application delivers streaming live video from the television broadcast, a location-based GPS channel finder, numerous educational videos-on-demand, a virtual ring sizer and programming guide. An extensive Gemopedia™ featuring high quality images, gemstone facts, pronunciations, birthstone calendar and product features was created to educate and entertain.

(Photo: http://photos.prnewswire.com/prnh/20101129/CL08625 )

One of the most unique features of the application is the virtual ring sizer which measures the size of any ring when placed directly onto the screen of your smart phone; eliminating the frustrating question of "what size ring should I purchase?"

"Our goal was to put the world of jewelry and gemstones in the palm of your hand," said Tim Engle, Senior Vice President of Strategic Development at JTV. "This shopping network (JTV) has been built around educating consumers and delivering great value. It was imperative to meet women wherever they may be, and more and more often that's not in the living room watching TV," he said.

"Our mobile strategy was created to give consumers more ways to shop," noted Craig Shields, Vice President of E-Commerce for JTV.com. "In addition to shopping the broadcast or online, you can now shop via our mobile app or mobile web site and still access more than 30,000 products from your mobile device," said Shields. "And because both the mobile app and web site are built on the same Demandware platform, shopping is seamless," he said. "For example, if you place an item in your cart while shopping from your iPhone or Android device, it will still be in your cart when you log onto your desktop computer at home or the office. Convenience is important to mobile shoppers," said Shields.

Jewelry and gemstone enthusiasts can now download the JTV application, which is compatible with many smart phones, for no charge through the iTunes or Android App Stores. The app is not currently available on Blackberry or Mircrosoft phones, but the mobile web site is compatible with most smart phones, and accessible at http://jtv.com/mobile or by visiting jtv.com from your mobile device.

About Jewelry Television®

Jewelry Television® (JTV) is the only broadcast shopping network that focuses exclusively on the sale of fine jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, 7 days a week, to over 80 million unique households in the U.S. Jewelry Television® was recently ranked the 14th largest retailer of fine jewelry in the U.S. by National Jeweler. JTV.com is the fourth largest jewelry internet destination according to Internet Retailer's Top 500 Guide for 2009. For more information, visit JTV.com.

SOURCE Jewelry Television