Home Care in Brazil

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Apr 24, 2014, 01:16 ET

NEW YORK, April 24, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Home Care in Brazil

http://www.reportlinker.com/p0559401/Home-Care-in-Brazil.html

Sales of home care products in Brazil recorded growth in 2013 in current value terms. The main drivers of this growth were low unemployment and rising income levels, which allowed more consumers in Brazil to spend a greater amount of money on cleaning products. Categories that recorded high current value growth in 2013 included laundry care, dishwashing, and air care. Polishes and home insecticides were the worst-performing categories in current value terms in 2013. Manufacturers took advantage...

Euromonitor International's Home Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME CARE IN BRAZIL

April 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Sales of Home Care Products Grow in 2013
Hiring Domestic Employees Becomes More Expensive for Brazilian Households
Unilever Brasil, Reckitt Benckiser (brasil) and Química Amparo Have Leading Shares
Consumption of Home Care Products Has Concentrated Distribution
Over the Forecast Period, Sales Growth Is Expected To Slow Down Slightly
Key Trends and Developments
Brazilian Senate Approves New Regulation of Domestic Employees, Making Their Services More Expensive
Manufacturers Invest in Packaging Differentiation To Target Various Consumer Demands
Home Care Association Signs Sustainability Pact With the Ministry of Environment
Market Indicators
Table 1 Households 2008-2013
Market Data
Table 2 Sales of Home Care by Category: Value 2008-2013
Table 3 Sales of Home Care by Category: % Value Growth 2008-2013
Table 4 NBO Company Shares of Home Care: % Value 2009-2013
Table 5 LBN Brand Shares of Home Care: % Value 2010-2013
Table 6 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 7 Distribution of Home Care by Format: % Value 2008-2013
Table 8 Distribution of Home Care by Format and Category: % Value 2013
Table 9 Forecast Sales of Home Care by Category: Value 2013-2018
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 1 Research Sources
Bombril SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 2 Bombril SA: Key Facts
Summary 3 Bombril SA: Operational Indicators
Company Background
Production
Summary 4 Bombril SA: Production Statistics 2013
Competitive Positioning
Summary 5 Bombril SA: Competitive Position 2013
Gtex Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 6 Gtex Brasil Ltda: Key Facts
Company Background
Production
Summary 7 Gtex Brasil Ltda: Production Statistics 2013
Competitive Positioning
Summary 8 Gtex Brasil Ltda: Competitive Position 2013
Química Amparo Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 9 Química Amparo Ltda: Key Facts
Summary 10 Química Amparo Ltda: Operational Indicators
Company Background
Production
Summary 11 Química Amparo Ltda: Production Statistics 2013
Competitive Positioning
Summary 12 Química Amparo Ltda: Competitive Position 2013
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 13 Reckitt Benckiser (Brasil) Ltda: Key Facts
Company Background
Production
Summary 14 Reckitt Benckiser (Brasil) Ltda: Production Statistics 2013
Competitive Positioning
Summary 15 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2013
Unilever Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 16 Unilever Brasil Ltda: Key Facts
Summary 17 Unilever Brasil Ltda: Operational Indicators
Company Background
Production
Summary 18 Unilever Brasil Ltda: Production Statistics 2013
Competitive Positioning
Summary 19 Unilever Brasil Ltda: Competitive Position 2013
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2008-2013
Table 12 Sales of Air Care by Category: % Value Growth 2008-2013
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2008-2013
Table 14 Sales of Air Care by Fragrance: Value Ranking 2008-2013
Table 15 NBO Company Shares of Air Care: % Value 2009-2013
Table 16 LBN Brand Shares of Air Care: % Value 2010-2013
Table 17 Forecast Sales of Air Care by Category: Value 2013-2018
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Bleach By Type: % Value Analysis 2008-2013
Table 20 Sales of Bleach: Value 2008-2013
Table 21 Sales of Bleach: % Value Growth 2008-2013
Table 22 NBO Company Shares of Bleach: % Value 2009-2013
Table 23 LBN Brand Shares of Bleach: % Value 2010-2013
Table 24 Forecast Sales of Bleach: Value 2013-2018
Table 25 Forecast Sales of Bleach: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 26 Household Possession of Dishwashers 2008-2013
Category Data
Table 27 Sales of Dishwashing by Category: Value 2008-2013
Table 28 Sales of Dishwashing by Category: % Value Growth 2008-2013
Table 29 NBO Company Shares of Dishwashing: % Value 2009-2013
Table 30 LBN Brand Shares of Dishwashing: % Value 2010-2013
Table 31 Forecast Sales of Dishwashing by Category: Value 2013-2018
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Home Insecticides by Category: Value 2008-2013
Table 34 Sales of Home Insecticides by Category: % Value Growth 2008-2013
Table 35 Sales of Spray/Aerosol Insecticides by Type: % Value Breakdown 2008-2013
Table 36 NBO Company Shares of Home Insecticides: % Value 2009-2013
Table 37 LBN Brand Shares of Home Insecticides: % Value 2010-2013
Table 38 Forecast Sales of Home Insecticides by Category: Value 2013-2018
Table 39 Forecast Sales of Home Insecticides by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 40 Household Possession of Washing Machines 2008-2013
Category Data
Table 41 Sales of Laundry Care by Category: Value 2008-2013
Table 42 Sales of Laundry Care by Category: % Value Growth 2008-2013
Table 43 Sales of Laundry Aids by Category: Value 2008-2013
Table 44 Sales of Laundry Aids by Category: % Value Growth 2008-2013
Table 45 Sales of Laundry Detergents by Category: Value 2008-2013
Table 46 Sales of Laundry Detergents by Category: % Value Growth 2008-2013
Table 47 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2008-2013
Table 48 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2008-2013
Table 49 NBO Company Shares of Laundry Care: % Value 2009-2013
Table 50 LBN Brand Shares Laundry Care: % Value 2010-2013
Table 51 NBO Company Shares of Laundry Aids: % Value 2009-2013
Table 52 LBN Brand Shares of Laundry Aids: % Value 2010-2013
Table 53 NBO Company Shares of Laundry Detergents: % Value 2009-2013
Table 54 LBN Brand Shares of Laundry Detergents: % Value 2010-2013
Table 55 Forecast Sales of Laundry Care by Category: Value 2013-2018
Table 56 Forecast Sales of Laundry Care by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Sales of Polishes by Category: Value 2008-2013
Table 58 Sales of Polishes by Category: % Value Growth 2008-2013
Table 59 NBO Company Shares of Polishes: % Value 2009-2013
Table 60 LBN Brand Shares of Polishes: % Value 2010-2013
Table 61 Forecast Sales of Polishes by Category: Value 2013-2018
Table 62 Forecast Sales of Polishes by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 63 Sales of Surface Care by Category: Value 2008-2013
Table 64 Sales of Surface Care by Category: % Value Growth 2008-2013
Table 65 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2008-2013
Table 66 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2008-2013
Table 67 NBO Company Shares of Surface Care: % Value 2009-2013
Table 68 LBN Brand Shares of Surface Care: % Value 2010-2013
Table 69 NBO Company Shares of Household Care Wipes and Floor Cleaning Systems: % Value 2009-2013
Table 70 LBN Brand Shares of Household Care Wipes and Floor Cleaning Systems: % Value 2010-2013
Table 71 Forecast Sales of Surface Care by Category: Value 2013-2018
Table 72 Forecast Sales of Surface Care by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 73 Sales of Toilet Care by Category: Value 2008-2013
Table 74 Sales of Toilet Care by Category: % Value Growth 2008-2013
Table 75 NBO Company Shares of Toilet Care: % Value 2009-2013
Table 76 LBN Brand Shares of Toilet Care: % Value 2010-2013
Table 77 Forecast Sales of Toilet Care by Category: Value 2013-2018
Table 78 Forecast Sales of Toilet Care by Category: % Value Growth 2013-2018