Hollister Co. Partners With Keds To Launch Exclusive Product Online

NEW ALBANY, Ohio, Aug. 14, 2013 /PRNewswire/ -- Hollister Co., a division of Abercrombie & Fitch Co. (NYSE: ANF), is partnering with Keds®, a division of Wolverine Worldwide, to release an exclusive line that features signature Hollister patterns on Keds' iconic sneakers. Beginning August 15, the exclusive Hollister + Keds sneakers will be available only at HollisterCo.com, but fans of both brands can check out the display inside Hollister stores to get a closer look at the fun, new patterns.

"Flip-flops are currently the only footwear we sell in Hollister, so this partnership with Keds is a great opportunity for our brand," says Gillian Galner, Group Vice President Brand Merchandising for Abercrombie & Fitch Co.  "We're really excited because Keds and Hollister are a natural fit. Both brands have a youthful, passionate fan base and Hollister's Southern California inspired clothes look great styled with Keds sneakers."

"We love to create exciting and fresh product for our fans. With the Hollister collaboration our classic Champion sneaker gets a major shot of California style," said Rick Blackshaw, president, Keds. "The sunny color palette, bold patterns and fun prints provide endless styling options for girls, and put the finishing touch on any Hollister outfit."

About Hollister
Hollister is the fantasy of Southern California by Abercrombie & Fitch.  Founded in 2000, Hollister's laidback lifestyle and All-American image is timeless and effortlessly cool.  Hollister brings Southern California to the world.  Based in New Albany, Ohio Hollister operates 482 locations worldwide in 20 countries, as well as its ecommerce site www.hollisterco.com.

About Keds®
In 1916 Keds® redefined footwear with the introduction of the Champion sneaker.  The simple and chic design ignited a style revolution, capturing the hearts of girls everywhere from fashion icons to the girl next door.  Today, Keds is a head-to-toe fashion lifestyle brand fueled by a passion for imagination, inspiring a new generation of girls to stay authentic, optimistic and brave.  For more information, please visit www.Keds.com.  Keds is a division of Wolverine Worldwide, the world's leading maker of casual, work, outdoor, athletic and children's footwear.

SOURCE Hollister Co.