Holistic Approach Transforms Routine Approach to Skincare

ENGLEWOOD CLIFFS, N.J., April 29, 2013 /PRNewswire/ -- As many women know, a number of factors can trigger sensitive skin flare-ups, including harsh ingredients, weather and make-up. What they may not know is that lifestyle choices can also influence the health and appearance of skin. To help women everywhere discover the benefits of a holistic approach to skincare, the Simple^® brand, a range of facial skincare products that is perfect even for sensitive skin, is launching the Simple Advisory Board, a group of noted lifestyle and wellness experts who will help women care for their skin from the inside out. 

(Logo:  http://photos.prnewswire.com/prnh/20130429/AQ03320LOGO)

By focusing on the different lifestyle choices such as diet, fitness, and stress management that can impact skin, Simple is encouraging women to look beyond their typical skincare routine to improve their skin health and overall well-being. This holistic approach is the essence of the brand's DNA.  Simple believes that what is left out is just as important as what is put in; none of the Simple products contain dyes, artificial perfumes or harsh irritants that can upset skin, just their purest possible ingredients for natural, healthy-looking skin.

The brand is also making it easy for women to diagnose their skincare needs with Simple Sense, a proprietary on-line diagnostic tool that provides personalized steps for adopting a holistic routine.  Available exclusively at www.facebook.com/simpleskincare, Simple Sense guides women through seven different pillars to achieving naturally healthy-looking skin.

"Simple knows that irritants, harsh chemicals and fragrances found in many skincare products, in addition to stress, diet and other lifestyle factors, can contribute to skin sensitivities and cause women to experience skin-related issues," said Dawn Hedgepeth, Director, Simple Skincare. "That is why the brand is proud to collaborate with the experts on the Simple Advisory Board to help women discover the benefits of a holistic approach to skincare."

U.S. Simple Advisory Board members include nutritionist Ellie Krieger, fitness expert Kacy Duke, dermatologist Debra Luftman, celebrity make-up artist Gita Bass and psychiatrist Josie Howard.  The Board works together to offer tips and advice to help women achieve natural, healthy-looking skin all year long through a balanced, holistic lifestyle approach. The Simple Advisory Board also worked with the Simple brand to develop the Simple Sense tool.

Meet The Simple Advisory Board

Meet Ellie Krieger, RD, nutritionist, New York Times bestselling author and host of the Food Network and Cooking Channel's hit show, "Healthy Appetite." Ellie is very passionate about the impact food has on overall health, especially skin health. She strongly believes that the better food and nutrition choices we make, the more beautiful our skin will be.

Meet Kacy Duke, fitness expert who is among the world's most sought-after personal trainers and one of the co-founders of Equinox Fitness Clubs. Many of her routines combine physical, mental and emotional exercises to help create a vibrant, toned body from the inside and out. She believes that finding ways to move – even on non-gym days – promotes better blood flow and circulation, which evidences itself in the health and beauty of a person's skin.  



Meet Dr. Debra Luftman, board certified dermatologist who practices general and cosmetic dermatology in Beverly Hills, CA. Dr. Luftman has always felt there is an important link between overall health, skincare and emotional well-being. She advocates talking a proactive approach to protecting skin from sun damage, even indoors where the skin can still be exposed to the sun's harmful UV rays. Dr. Luftman recommends using a protective moisturizer year-round such as Simple Protecting Light Moisturizer with SPF 15, which helps protect skin from UVA and UVB rays.

Meet Gita Bass, sought-after celebrity make-up artist whose work has appeared in countless magazines via the faces of her A-list clientele. As a make-up-artist, Gita knows how important natural, healthy-looking skin is. She is a firm believer in thoroughly removing all make-up at the end of each day, as make-up can clog pores and skin will inevitably be exposed to a variety of factors – including pollution, dirt and grime – during the course of any given day. 

Meet Dr. Josie Howard, a women's mental health specialist and psychodermatology expert (sometimes referred to as a "skin shrink"). Psychodermatology is an area of medicine that examines the connections between skin health and emotional stress. Dr. Howard believes that stress leads to a disruption of inflammatory hormones in the body, which can aggravate conditions from acne to eczema, psoriasis, warts and rosacea. Her approach focuses on identifying the emotional triggers of skin conditions and helping people develop insight and awareness into the role they play in managing their own skin health. 

For more information, expert tips and videos featuring the U.S. Simple Advisory Board or to engage with the Simple Sense tool, visit www.facebook.com/simpleskincare.  

About Simple^® Skincare

Simple^® is a complete range of facial skincare products perfect even for sensitive skin. The Simple^® brand knows that what is left out is as important as what is put in when it comes to gentle, yet effective skincare. The complete Simple^® range has 18 products, including cleansers, moisturizers, eye care, and wipes. All Simple^® products have no dyes, artificial perfumes or harsh irritants that can upset skin and contain skin-loving ingredients and added vitamins for natural, healthy-looking skin. Simple^® products are hypoallergenic, non-comedogenic and pH balanced. Simple^® is sold in all mass retailers, drug stores, grocery stores and online for a suggested retail price of $5.00 - $13.00.

About Unilever North America

Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.

SOURCE Simple Skincare