Holiday Housewares Spending on the Rise

CHARLOTTE, N.C., Dec. 11, 2014 /PRNewswire/ -- Optimism shines throughout the housewares industry as holiday shopping increases. According to the National Retail Federation, Black Friday sales plunged 11%, yet Swiss Diamond® experienced a 36% increase in orders placed. The luxury cookware manufacturer produces a complete line of items suitable for use on standard and induction stove tops.

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Visits to Swiss Diamond's eCommerce sites increased 192% while new visits increased 146%, proving that many consumers are purchasing Swiss Diamond® for the very first time this holiday season. Swiss Diamond® sauce pans saw the largest growth in sales at 165%, followed by fry pans at 56% and saute pans at 23%. Cookware set sales surged 161% while induction cookware increased 45%.

"With the retail sector's negative outlook on the busiest holiday shopping weekend of the year, we were prepared for the worst.  However, Swiss Diamond® and the housewares industry as a whole have been pleasantly surprised by the growth our hard work has led to," said RJ Manoni, Swiss Diamond's eCommerce Key Account Manager.

In a recent survey of Swiss Diamond® cookware owners, 95 percent of respondents declared the cookware has lived up to their expectations. Additionally, Swiss Diamond® was named the number one nonstick cookware by the leading U.S. consumer ratings organization. The cookware is manufactured exclusively in Sierre, Switzerland and reinforced with real diamond crystals which add longevity, superior heat conduction and intrinsic nonstick properties to the patented coating. Swiss Diamond® allows individuals to cook at home for better health without sacrificing the convenience that nonstick surfaces offer, making it an ideal holiday gift.

Swiss Diamond® remains firmly committed to meeting consumer cookware needs by using safe, high-quality materials, by emphasizing innovative design with traditional European craftsmanship and by adhering to an eco-friendly production process. The cookware is oven-safe up to 500 degrees Fahrenheit, PFOA-free and protected with a limited lifetime warranty. Swiss Diamond® products can be found in luxury kitchenware stores, high-end department stores and select online retailers around the world. For more information please visit www.swissdiamond.com.  

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SOURCE Swiss Diamond

Related Links

http://www.swissdiamond.com