Hold the (Shell) Phone: New BON & VIV Spiked Seltzer Will Make its Mer-Mazing Debut on Football's Biggest Night
BON & VIV Spiked Seltzer Swims on the Scene February 3rd with A Pitch That Only *Seems* Too Good To Be True - Plus, Fans Have a Chance to Win Game Day Tickets!
NEW YORK, Jan. 24, 2019 /PRNewswire/ -- Mermaids will make a splash at the big game when BON & VIV Spiked Seltzer invites consumers to dive into its new take on the original hard seltzer. Anheuser-Busch, the parent company of BON & VIV Spiked Seltzer and an official sponsor of Super Bowl LIII, will make history as it airs a 30-second BON & VIV Spiked Seltzer spot, marking the first time any FMB brand has ever advertised in the game.
New BON & VIV Spiked Seltzer will make its mer-mazing debut on football’s biggest night with a 30-second spot, “The Pitch.”
Meet Bonnie and Vivian, BON & VIV Spiked Seltzer's two mythical mermaid entrepreneurs, as they pitch their too good to be true idea of a hard seltzer with 0 grams of sugar and great taste to potential investors – sharks.
BON & VIV Spiked Seltzer will make a splash as the first hard seltzer brand to ever advertise in the big game, airing in the first quarter.
New BON & VIV Spiked Seltzer features a perfect balance of flavor and refreshment with 0g of sugar, only 90 calories and seven flavors including bold botanicals.
BON & VIV Spiked Seltzer, whose name is derived from the French phrase 'Bon Vivant', will make its debut with a catchy ad titled "The Pitch," created by the agency Bullish. Follow the fins to an underwater world where two mermaid entrepreneurs, Bonnie and Vivian, pitch their too good to be true idea of BON & VIV Spiked Seltzer, with 0 grams of sugar and great taste, to potential investors – sharks.
To make this underwater world come to life, BON & VIV Spiked Seltzer worked with Dan Laustsen, award winning director of photography known for his work on The Shape of Water, John Wick: Chapter 2 and Crimson Peak. The ad will air shortly after Bonnie and Vivian's favorite part of the game – the coin toss (go tails!) – in the first quarter.
"We're thrilled to bring BON & VIV Spiked Seltzer and its mythical founders, Bonnie and Vivian, to the big stage as we introduce the world to the next chapter of the original hard seltzer's story," said Chelsea Phillips, VP of Beyond Beer Brands at Anheuser-Busch. "We believe BON & VIV Spiked Seltzer is even better than it was before with less sugar, while still delivering on taste, and new botanical flavor variants."
Since Bonnie and Vivian are mermaids, they obviously can't catch the game in person (fin problems, amirite?), so they're giving fans a chance to win their tickets. Simply give Bonnie and Vivian your best pitch for why you and a guest should win the tickets to a VIP weekend at the Big Game using #BONandVIV and #Contest on Facebook, Instagram or Twitter, and the tickets could be yours.*
BON & VIV Spiked Seltzer is made with natural fruit and botanical flavors for a refreshing finish. Let the stats sink in:
Zero grams of sugar per can and only 90 calories
Naturally gluten free and no sugar added
Seven natural flavors, including new bold botanical and fruit flavors or botanical inspired variants: Pear Elderflower, Clementine Hibiscus and Black Cherry Rosemary
*BON & VIV SPIKED SELTZER BIG GAME GIVEAWAY NO PURCHASE NECESSARY. Open to US residents 21+. Begins 1/24/19 and ends 1/28/19. See Official Rules at bonandvivspikedseltzer.com/biggamecontest for prize and details. Message and data rates may apply. Void where prohibited.
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