HMC Launches Industry's First Mobile App, Igniting Loyalty between Members and Hotels

NEWPORT BEACH, Calif., Feb. 5, 2014 /PRNewswire/ -- Hospitality Marketing Concepts (HMC), the world's leading provider of outsourced CRM-driven database management and loyalty marketing programs for premium hotel organizations, today announced the launch of the industry's first mobile app designed to significantly enhance members' relationships with its client hotels. HMC's mobile app can be branded to any of the company's hotel loyalty programs and ingeniously combines the ease of digital redemption with the proven marketing power of real-time promotions.

"Our members rely heavily on their smart phones every day and we've noticed usage increases substantially whenever they're traveling," said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts. "HMC's new mobile app offers members direct access to timely and relevant push-notifications about pertinent hotel promotions based on geo-location and purchasing behavior. Members can book rooms directly utilizing their exclusive member rates, make restaurant reservations, or print and redeem membership benefits directly from the app. This eliminates the need for inconvenient, outdated paper-based membership materials."

To benefit partner hotels, HMC's mobile app utilizes a proprietary cloud-based platform with unparalleled security controls that ensure the validity of authorized, valuable membership benefits while simultaneously increasing F&B visits and room nights at rates higher than a hotel's ADR.  By leveraging the rich data from HMC's app to segmentation and member-targeting capabilities, hotels have the ability to increase response-rate on locally relevant promotions and fill need-periods more effectively and at a moment's notice.

Members also have the ability to browse hotel information including photos, addresses, maps, room descriptions, and restaurants in addition to all aspects of their account including membership renewals or referring friends to the program via their social network contacts.

HMC plans to roll out the app to Hilton Premium Club members in Asia within the coming month and customized apps for HMC's additional hotel loyalty programs are scheduled for launch in the near future.

"HMC is a full service loyalty solution provider, offering a complete spectrum of loyalty products including: paid membership loyalty programs, traditional points-based loyalty programs, recognition programs, booker's programs, meetings platforms, and corporate incentive programs. Our mobile strategy spans across each of these solutions, enhancing the unique member relationships inherent in each loyalty platform," continued Ramadan. "Simply by downloading the app, members can connect directly with HMC's over 1,000 partner hotels worldwide wherever and whenever they choose."

The first company to make hotel paid loyalty programs an intrinsic part of local hospitality marketing and a key tool in accessing the affluent and highly sought-after SME market, HMC has earned a reputation for being at the forefront of technology and consistently anticipating and solving the needs of client hotels. HMC continues to lead the industry by providing detail-oriented personalized service, state-of-the-art Customer Relationship Management (CRM) systems, and innovative proprietary operational technologies for its members and partners.

Please visit http://HMCloyalty.com/mobile-app to learn more about HMC's new mobile app.

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC (http://HMCloyalty.com), HMC is the world's leading provider of outsourced database management and loyalty marketing programmes for premium hotel organizations. Our core competencies are the creation, implementation, management and marketing of custom-made programmes designed to drive incremental revenue and profits into each partner hotel.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and customer service. HMC serves two high-end clients – premier hotels and the members who subscribe to the hotel loyalty programs. The objective of HMC's loyalty solutions is to help hotels increase bottom-line profit, through the recruitment and retention of repeat customers and lowering the cost of business via direct e-commerce channels. Member acquisition is primarily through outbound telesales; target members are managers and owners of small to medium-size business, professionals, and affluent lifestyle individuals.

HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILA Hotel Rewards, further improving our clients business opportunities through the world. CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Established in 1996, CLUBHOTEL has generated staggering results, representing tens of thousands of incremental room nights for participating hotels each year. VOILA (http://voilahotels.com) is the world's number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. VOILA's points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILA enables independent hotel groups to stay independent and maintain their unique qualities.

A selection of HMC's clients includes InterContinental Hotels, Hilton Hotels, Radisson Hotels, Movenpick Hotels, Fairmont Hotels, Starwood Hotels, Ritz-Carlton Hotels, Shangri-La Hotels, Mandarin Oriental Hotels, Husa Hoteles, Tivoli Hotels, Hoteis Deville, Amari Hotels and Swissotel Hotels. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States.

Peter Gorla
CMO
Direct: +1 (949) 260-9538
Email: [email protected]

http://HMCloyalty.com/mobile-app
http://clubhotel.com
http://voilahotels.com

SOURCE Hospitality Marketing Concepts

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