H&M USA Expands Partnership With Sesame Street In Support Of Children's Education

H&M USA partners with the Sesame Street Yellow Feather Fund to champion educational programs for kids in need. The retailer will launch a full collection for girls, boys and men in honor of Sesame Street's 50th anniversary and host a register drive for the nonprofit organization behind the iconic show.

News provided by

H&M

Sep 12, 2019, 12:49 ET

NEW YORK, Sept. 12, 2019 /PRNewswire/ -- Beginning September 9^th through the rest of the month, H&M invites customers to shop the new Sesame Street collection and join them in supporting the Sesame Street Yellow Feather Fund, which helps bring laughter and learning to children around the world. The collection will include pieces for girls and boys, as well as a capsule collection of apparel and accessories for men – the latest in more than ten years of collaboration. Sesame Street characters like Big Bird, Cookie Monster, Elmo and Abby Cadabby are found throughout the collection on playful separates and accessories.

H&M will also host a register drive in all stores nationwide, encouraging fans to donate to the Sesame Street Yellow Feather Fund; the retailer is kicking off the drive with a $100,000 donation to the nonprofit organization. H&M Loyalty Program members are invited to join a limited series of children's events at H&M locations around the country. At each event, attendees will meet costumed Sesame Street characters and learn about sustainability and recycling by turning an item of clothing into something new and fun. Not a member? Visit hm.com to sign up for the program and gain access to special offers and events.

H&M has also sponsored an upcoming series of educational Sesame Street videos starring Elmo, Cookie Monster, and friends to teach kids and families more about sustainability.

For More Information:
For collection images, click here.
Click here to read more information about H&M's Loyalty Program.

To learn how Sesame Workshop and the Sesame Street Yellow Feather Fund make a difference in children's lives, click here.

Contact Info:
[email protected]

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M's business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, & Other Stories, H&M HOME and ARKET as well as Afound. The H&M group has 49 online markets and more than 4,900 stores in 72 markets including franchise markets. In 2018, net sales were SEK 210 billion. The number of employees amounts to more than 177,000. For further information, visit hmgroup.com.

SOURCE H&M