H&M To Announce The First Ever Co Branded Collection With The Coachella Valley Music & Arts Festival

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Jan 12, 2015, 09:00 ET

NEW YORK, Jan. 12, 2015 /PRNewswire/ -- H&M is excited to announce its first ever festival collaboration with the Coachella Valley Music & Arts Festival. H&M continues their sixth year as a sponsor of the festival by taking their partnership to the next level and creating a first of its kind official branded collection. The H&M loves Coachella collection will be available on hm.com and in approximately 350 stores in North America beginning on March 19th and worldwide on March 26th.

H&M to Announce the First Ever Co Branded Collection with the Coachella Valley Music & Arts Festival

The H&M loves Coachella collection will offer men's and women's clothing along with a variety of accessories. The collection will range from $4.95 to $49.95 and will embody the aesthetic of the festival for 2015. The women's collection focuses on a romantic trend with graphic tops, fringe, lace, rompers, crop tops, shorts, and wide legged pants for a feminine bohemian look. For men there will be graphic t-shirts and shorts.

For those attending, H&M will have their first ever pop-up shop on-site in the H&M tent where festival goers can buy the exclusive collection, take a break indoors and enjoy an interactive experience. Although the festival is sold out, as a special perk to customers, H&M will be giving away all inclusive trips to the festival throughout the month of March through social media and in stores. Customers who bring unwanted clothing to any H&M store to be recycled will receive a 20% off voucher for their entire purchase and will also be entered to win a once in a lifetime weekend.

Follow H&M on social media at @HM, @HMUSA and #HMLovesCoachella

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ Stockholm. The company's business concept is to offer fashion and quality at the best price. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has approximately 3,500 stores in 55 markets, including franchise markets. In 2013, sales including VAT were SEK 150,090 million and the number of employees is more than 116,000. For further information, visit hm.com.

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SOURCE H&M