H&M Teams Up With K.I.D.S./Fashion Delivers For Back To School With Their Wear Denim, Share Denim Campaign

News provided by

Aug 06, 2014, 09:00 ET

NEW YORK, Aug. 6, 2014 /PRNewswire/ -- H&M, Hennes & Mauritz, is teaming up with not-for-profit organization K.I.D.S./Fashion Delivers to dress people in need this Back to School season! From August 21 to September 3, for every piece of denim purchased at H&M, the retailer will give a brand new item of denim apparel to someone in need with the help of K.I.D.S./Fashion Delivers.

The Wear Denim, Share Denim campaign will commence on August 21st at all H&M locations as well as on hm.com, making this year's back to school shopping fashionable and charitable. For each piece of denim purchased, K.I.D.S/Fashion Delivers will donate a new denim item to someone in need. H&M offers jeans, denim shirts, jackets, and separates, in a vast array of styles and fits, giving everyone the chance to make a difference and be part of a cause to help individuals and families this fall.

K.I.D.S./Fashion Delivers, Inc. is an organization that donates unused clothing, accessories and other product to people in need. K.I.D.S./Fashion Delivers works to unite retailers, manufacturers, foundations, and individuals to help those impacted by poverty and tragedy receive new merchandise. The organization gifts new products including apparel, accessories, shoes, furniture, toys, books, school supplies, and other items that have been donated from companies. This merchandise is distributed through a network of over 800 charities across the country, helping to improve the well-being of at-risk individuals. Since to company's inception in 1985, K.I.D.S/Fashion Delivers has distributed over $1 billion worth of product to those in need.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company's business concept is to offer fashion and quality at the best price. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has around 3,300 stores in 54 markets including franchise markets. In 2013, sales including VAT were SEK 150,090 million and the number of employees is more than 116,000. For further information, visit hm.com.

Logo - http://photos.prnewswire.com/prnh/20131009/NY95232LOGO

SOURCE H&M