H&M Makes Super Bowl Debut With New David Beckham Ad

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Jan 17, 2012, 09:00 ET

NEW YORK, Jan. 17, 2012 /PRNewswire/ -- H&M will debut a 30-second ad during the Super Bowl to launch the new DAVID BECKHAM Bodywear collection. The stimulating spot marks both H&M and David Beckham's inauguration into the Super Bowl advertising line-up. H&M recently announced a long-term alliance with David Beckham, which kicks-off with the introduction of the nine-piece Bodywear collection on February 2, 2012 in 1,800 H&M stores worldwide.

H&M's advertisements are all produced in-house at the H&M headquarters in Sweden in cooperation with independent creative professionals. The David Beckham Bodywear commercial will have a prime position in the 2nd quarter of the game.

"We're always looking for new ways to surprise and delight our customers, and we see this as a unique opportunity to reach millions of fans and H&M customers. David Beckham is a true style icon and one of the most decorated soccer players of all time," says Steve Lubomski, Director of Marketing for H&M North America. "We're thrilled with this campaign and excited to captivate viewers' attention during the Super Bowl, the biggest stage in the world to unveil our ad campaign."

For more information on H&M's partnership with David Beckham as well as images from the print campaign, please visit http://dbcollaboration.hm.com.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company's business concept is to offer fashion and quality at the best price. In addition to H&M, the group includes the brands COS, Monki, Weekday and Cheap Monday as well as H&M Home. The H&M Group has more than 2,300 stores in 41 markets including franchise markets. In 2010, sales including VAT were SEK 126,966 million and the number of employees is more than 87,000. For further information, visit www.hm.com.

SOURCE H&M