H&M HOME And Google Collaborate On Voice Payment And Holiday Gift Guide

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Dec 14, 2018, 10:29 ET

NEW YORK, Dec. 14, 2018 /PRNewswire/ -- This holiday season, we are proud to present H&M HOME Gift Guide - an easy to use voice application filled with inspiration and ideas for different holiday gifts for anyone's home available via the Google Assistant on all smartphones and Google Home smart devices. To activate the H&M HOME Gift Guide, simply ask for H&M HOME from the Google Assistant and easily browse through our assortment to find the most suitable gift. The new voice application also offers easy payment through voice command.

Our collaboration with Google began this year with the launch of H&M HOME Stylist - one of the first voice applications to be released within the interior segment. The new voice gift guide, that aims to inspire our customers to find the perfect holiday gift, will suggest and show options for you depending on who you are gifting, price range and personal style. Options will be shown directly in your mobile phone.

"This fast-growing technology is opening up new possibilities for the retail industry to inspire and interact with customers. We are excited to take the lead when it comes to shaping the voice commerce of the future, to try this new technology and to have our customers to be a part of this journey. By giving a voice to our brand, we will enhance the customer experience and be able to speak with our customers whenever they want," says Anders Sjöblom, Managing Director of H&M HOME.

When working on the Holiday Gift Guide, H&M HOME teamed up with Google and the cutting edge payment provider Stripe in order to create one of the first voice shopping experiences ever launched within retail. H&M HOME is one of the first retailers to enable users to purchase products from the H&M HOME online assortment simply by using their voice and Google Pay, without leaving the application.

For more information please contact:
Emily Scarlett, H&M
[email protected]
646.336.3200

H&M HOME is an interior brand within the H&M group, aiming to offer modern design and quality at the best price, in an inspiring and sustainable way. The brand was founded in 2009 and is now available in 48 markets with 345 shops-in-shops. Online, hm.com/home delivers to 40 countries. During 2018, H&M HOME have opened 8 Concept Stores in Europe. Visit hm.com/home for more information and follow @hmhome for daily inspiration.

SOURCE H&M