Hisense's First B2B Showroom Opens in South Africa

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Nov 23, 2022, 10:09 ET

CAPE TOWN, South Africa, Nov. 23, 2022 /PRNewswire/ -- Hisense, a leading global home appliance and consumer electronics brand, has announced that its first B2B (business to business) showroom opened in South Africa.

The showroom, located at Johannesburg, will serve as a center to showcase Hisense's offerings for its B2B segment, such as commercial displays, ultrasonic medical, and smart city solutions. Hisense's various digital display products and solutions, intelligent traffic system, medical products, as well as Laser TVs, ULED TVs and smart refrigerators will also be displayed in the showroom.

"Many people in South Africa know about Hisense from its household appliances products; however, over the past few years, Hisense has also seen rapid development in its B2B segment by continuously transforming its products and industrial chain to high-end and high technology," said Patrick, marketing director of Hisense.

One of the core businesses of Hisense's B2B segment, the Hisense Commercial Display, which witnessed significant growth in 2021, has brought a number of its products and solutions to the showroom, including Interactive digital boards, digital signage displays, video walls，LED Walls, and Outdoor Signage.

Visitors can also learn more about Hisense's offerings in intelligent transportation. Having been in the field for over 20 years, Hisense now has branched out to many countries and regions around the world, including South Africa, West Africa, UAE, Indonesia, Thailand, Vietnam, Slovenia, and Serbia, to name a few. It has also contributed to numerous significant projects in the world, including an intelligent bus system in Ethiopia's capital Addis Ababa, and a pilot project construction for intelligent transportation in Doha.

Backed by Hisense's decades of expertise in image processing, information processing, and interaction technology, Hisense Medical has successfully built some core products such as the cutting-edge and high-resolution Hisense Ultrasound HD60. Hisense obtained the South African Health Products Regulatory Authority (SAHPRA) license for the device in January 2022.

Hisense's continuous investment in innovation and decades of expertise accumulated in the manufacturing of household appliances and consumer electronics have allowed it to grow into not only a B2C brand, but also a global company that can provide compressive solutions to business partners worldwide in more sectors. Regarding the B2B segment as key for the company's development, Hisense is looking forward to forming strategic partnerships with more business partners in South Africa and beyond.

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