Hisense Unveils a Full Lineup of ULED Android TVs

According to an independent third-party study, US Consumers are significantly more likely to purchase a Hisense H8F TV over key competitor brands

News provided by

Hisense

May 09, 2019, 08:30 ET

SUWANEE, Ga., May 9, 2019 /PRNewswire/ -- Hisense® – the fastest growing TV brand of the top six brands in the U.S.¹, according to recent data released by the NPD Group – announced today the launch of its newest ULED Android TV portfolio. Hisense's slate of 4K Ultra HD TVs will push the boundaries of what consumers can expect from their television by introducing the company's advanced and proprietary ULED technology across its full lineup; starting with the Hisense H8F – on sale nationwide at Best Buy, BestBuy.com, and Amazon.com

The Hisense Android TV portfolio features the H8F, the top consumer rated TV in its class, and the H9F. Both series fuse the intuitive Android TV experience with Hisense's evolved ULED technology that boosts the over picture quality performance of the TV. This winning combination improves the brightness, color, contrast, and motion of the TV while empowering viewers to connect with family and television's biggest cultural moments in a seamless way through the content in front of them.

Powered by the Hisense Hi-View™ chipset, the newest Hisense TVs automatically know when to make the colors of your favorite sports team more vivid and how to better balance brightness and contrast in your favorite film noir to achieve the best picture quality possible, without the viewer needing to intervene. No matter how someone watches television, Hisense's new models elevate the viewing and audio experience, so the viewer doesn't have to.

"We see consumers as TV viewers, not just buyers, so we've worked tirelessly to design stunning and sophisticated televisions from the inside out that challenge expectations and deliver best-in-class experiences," says David Gold, Hisense USA VP of Consumer of Electronics. "With thousands of games and 500,000 movies and TV episodes available, Android TV allows us to provide a wide array of entertainment options that are easy to find. No one in your house will be able to say 'there's nothing to watch' anymore."

The Next Generation of Picture & Sound Quality

Integrating ULED technology for the first time in the H8 series, the H8F delivers astounding image and sound optimizations regardless of the content on the screen. In the H8F, a range of picture-quality algorithms driven by the Hi-View Chip Set enables the TV to display a Wide Color Gamut, reach up to 700 nits peak brightness level and benefit from MEMC and BFI for smoother motion. The addition of Dolby® Vision HDR adds dramatic detail to color and contrast making live sports, movies and TV episodes, feel that much more realistic.

Premium ULED, along with a 120hz native panel and Quantum Dot, drives further enhancements in the Hisense H9F, reaching a new height in peak brightness up to 1,000 nits, and up to 132 local dimming zones to offer greater contrast control. The inclusion of Quantum Dot helps to achieve pinpoint color accuracy, unlocking a Wide Color Gamut that displays 100% of the DCI-P3 color space. At the heart of the new H9F Premium ULED is the Hisense Hi-View^TMDDS engine, controlling proprietary video processing algorithms for stunning 4K Super Resolution images.

The H8F is the Top Consumer Rated TV in its Class

According to the results of a research study just issued by Wakefield Research, US Consumers are significantly more likely to purchase a Hisense H8F TV over key competitor brands Vizio and TCL. Consumers believe the Hisense H8F viewing experience and audio quality are significantly better than both Vizio and TCL. On almost every attribute tested, Hisense scored the highest whereas TCL scored the lowest.

"The introduction of our proprietary ULED technology in the H8 series has made it one of the best performing TVs in its class," said David Gold. "Working closely with an independent research firm, we learned that the areas impacted most by ULED – color, contrast, and brightness – were all rated highly by consumers, showing us that consumers truly recognize and value the picture quality experience of the H8F, especially when compared to competitive TVs."

The research results clearly demonstrate the benefits of Hisense ULED technology, as the Hisense H8F significantly outperformed Vizio and TCL across the defining elements of ULED including brightness, range, and accuracy of colors, and image contrast.

Key Areas of Differentiation:

83 percent of US consumers say Hisense has a high-quality viewing experience, compared to just over half (57 percent) of US consumers feeling the same about Vizio and less than half (47 percent) of US consumers saying TCL offers a high-quality viewing experience.
77 percent of US consumers feel Hisense has high-quality audio, compared to about half (54 percent) of US consumers feeling the same about Vizio and (49 percent) saying the same for TCL.
72 percent of US consumers feel Hisense has highly realistic and lifelike colors compared to about half (55 percent) of US consumers feeling the same about Vizio and less than half (47 percent) saying the same for TCL
Nearly twice as many US consumers believe Hisense has superior image contrast and superior image brightness than TCL.

Hisense Android TV Features

Android TV brings an abundance of live and on-demand content from top streaming services like YouTube, Netflix, Hulu, and Sling. Viewers can also stream content from their phones using Chromecast support with thousands of compatible apps. Android TV puts your favorite content in reach with personalized recommendations and resuming previously watched clips from where you left off, so the Hisense portfolio is always able to deliver the most desirable content.

The new Android TV lineup allows users to enjoy built-in Google Assistant for voice search, discovery, and commands. Viewers can get answers to questions about programs or films they watch, find weather updates or check calendars for a clear view of the day ahead. The H8F and H9F's integrated Google Assistant feature can control everything from compatible lights to audio equipment, thermostats, appliances, and more. Additionally, viewers can download the Hisense skill for Amazon Echo devices to control other smart home products like light bulbs, door locks and the Hisense HiSmart™ Portable Air Conditioner that works with Alexa.

Pricing and Availability

The Hisense H8F is available now at Best Buy, BestBuy.com, and Amazon.com. A 50-inch model retails for $399.99 while the 55-inch model sells for $499.99 and the 65-inch model sells for $699.99.

The Hisense H9F will be available in June at Best Buy and BestBuy.com, with the 55-inch model retailing for $699.99 and the 65-inch model debuting for $999.99.

Additional features for the Hisense H8F Series Smart 4K UHD TV include:

Wide-Color Gamut (>90% DCI-P3)
Full Array Local Dimming (up to 60 local dimming zones)
Dolby Vision and HDR10
Android TV OS
Built-in Google Assistant
Works with Amazon Alexa
dbx-tv® Award-winning Audio Technology
Motion Rate 240 smooth image processing

Additional features of the Hisense H9F Series Smart 4K UHD TV include:

Wide-Color Gamut (100% DCI-P3)
Full Array Local Dimming (up to 132 zones)
Dolby Vision and HDR10
Quantum Dot
120HZ Native panel for smooth motion
Motion Rate 480 image processing
Wide Viewing Angle
Built-in Google Assistant / Google Home enabled
Works with Amazon Alexa

About the Study:
The Hisense Brand Claims Survey was conducted by Wakefield Research among 100 US adult consumers, ages 18+ between April 12th - April 29th, 2019, using a mall-intercept study. The margin of error for this study is +/- 9.8 percentage points at the 95% confidence level.

The study, comprised of response data from 100 participants, evaluated and rated the overarching picture quality and audio performance as well as general consumer experience of the Hisense H8F against the TCL 5 Series and the Vizio M Series.

¹Source: The NPD Group, Inc., U.S. Weekly Retail Tracking Service, LCD TV, Based on Unit Sales of the top 6 brands, Jan. 1, 2017- Dec. 9, 2017 vs. Dec. 31, 2017- Dec. 8, 2018.

About Hisense USA Corporation and Hisense Company, Ltd.
Hisense USA Corporation is a subsidiary of Hisense Company, Ltd., established in 1969 and headquartered in Qingdao, China. Hisense USA Corporation offers an innovative range of technology products that disrupt the consumer electronics industry, challenge the competition and provide significant value to consumers. Distributed across North America, Hisense USA Corporation product portfolio includes televisions, refrigerators, air conditioners, dehumidifiers, beverage coolers, and freezers.

About Wakefield Research
Wakefield Research is a market research consultancy specializing in strategic and tactical research for corporations and organizations throughout the Americas, Europe, Africa, the Middle East, and Asia. For more information, visit www.wakefieldresearch.com.

Contact:
Aaron Virola
KWT Global for Hisense USA Corporation
917-621-4352;
[email protected]

SOURCE Hisense