HireInfluence Releases Version 2.1 of their Influencer Marketing Technology

AdvoWire.com pays users real-time as they share the content of others across social channels.

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Dec 01, 2014, 07:00 ET

HOUSTON, Dec. 1, 2014 /PRNewswire/ -- HireInfluence, Inc., announces the official public release of their automated word-of-mouth marketing platform, AdvoWire. The product resided in beta over the past 6 months, where it was used to add over 2,000 users to their "Share to Earn" database.

Celebrating the version 2.1 launch of AdvoWire.com

Along with the public release, a new interface was unveiled that aims to target social promotion efforts for fundraising and special events. The campaign setup process has been streamlined, while extending functionality. Multimedia content previews for Twitter, Facebook and LinkedIn provide Promoters full control of the content being distributed. Additionally, geographical targeting capabilities enable the promotion of causes, campaigns, or projects on a city-wide, state-wide, or nation-wide level. To track the details of all, analytics have been enhanced to include stats down to the user level, including a "share mapping" feature that pinpoints the geographic locations of Influencer participation.

The methodology behind AdvoWire has been to provide incentive to those that share the content of others among their social media communities. The new version emphasizes this by urging Influencers to build teams and advance through a five tier loyalty system, all of which increases earning percentages. Payments are accumulated in a familiar banking format, where withdrawals can be made at will when balances reach the fifty dollar mark.

"We make it possible for content to be accepted into the social circles of trust – where it is voluntarily shared with friends, followers and opt-in contacts," says HireInfluence CEO and founder Jason Pampell. "From there, the message is moving from the inside out, a direction in which it is more likely to be acknowledged, accepted and absorbed. What better way to spark engagement than to start with it?"

The new version of AdvoWire is scheduled to be on display Tuesday, December 2^nd at GivingTuesdayNYC sponsored by crowdfunding platform IndieGoGo and cause facilitating company, GivKwik. During the event, Jason Pampell will lead a session on the intersection of nonprofits, social good, and influencer marketing. His talk will detail up-and-coming ideas to help nonprofits further their cause marketing initiatives by working together with influential social media users.

AdvoWire is running a $100 campaign budget giveaway in connection with the Version 2.1 release. Beginning on Giving Tuesday, a new winner will be selected daily through the end of 2014. More information about the contest can be found here.

About HireInfluence and AdvoWire
HireInfluence, Inc., a Houston, TX based company, is a leader in customized "word-of-mouth" marketing strategies. They specialize in helping companies overcome the challenges of interacting with consumers on a personal level through the power of validated, influential Advocates.

AdvoWire.com is a stand-alone solution within HireInfluence's portfolio of Infuencer-powered services. "AdvoWire" uses unprecedented technology to provide a simple, effective and self-serve approach to getting content shared on Twitter, Facebook or LinkedIn.

For investment or media inquiries, please contact [email protected].

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SOURCE HireInfluence