BEIJING, Aug. 30 /PRNewswire-Asia/ -- Himfr.com, one of China's leading B2B search platforms with more than 30 B2B industry websites to its name, analyzes China's washing machine industry trend.
Himfr reports that China's washing machine pattern will change in the short term.
At present, Haier has become the only established domestic brand, with the products, technology and industry chain advantages of all washing machine enterprises, as its brand image and product development capabilities are very strong, so the other brands will find it hard to surpass.
Recently, always keeping prices stable Siemens machines started to reduce prices, and Himfr thinks Siemens washing machines largely cut prices as it obviously felt local strong brand market pressure, so Siemens attempts to restore the lost share.
At present, in the domestic market, Haier's mainstream washing machines have all realized the "frequency" switch, while frequency washing machines depend on the energy saving, environmental protection and other such advantages that dominate the market's leading position. Therefore, in the mainstream products, Haier washing machines have no need to reduce prices, and the other brands with the same frequency series, Haier washing machines will make them look like low-end machines.
Therefore, it's predicted that China's washing machines will experience a wars soon. Generally speaking, an industry's pattern is often dominated by the leading brand. China's washing machine belongs to the typical brand leading market.
At the same time, price wars are only enterprises' temporary competition measures, and if manufacturers want to remain invincible, the Chinese electrical appliance enterprises must improve themselves in core value fields.
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SOURCE Himfr.com
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