BEIJING, May 21 /PRNewswire-Asia/ -- The high-end perfume market has no shortage of professional men's perfume brands, such as CK, Hugo Boss and so on. While on the mass market there are Adidas colognes, Gillette colognes and so on.
China has a rich history with men's fragrances, with modern times seeing cologne step into the forefront of men's fragrances. Today, Armani, Gucci and other brands continue to launch a series of men's fragrances.
In department stores and shopping malls, there are emerging more and more perfume cabinets and perfume zones. Early entries into the Chinese market, such as CK, Hugo Boss, Burberry, and Davidoff have a strong presence in Chinese shopping malls. Himfr reports that the sales of CK, Hugo Boss, and Burberry are top three in men's fragrance brands.
Of course, there is still a gap between spending on high-end men's perfume and women's fragrances. The current proportion of men's fragrance consumption is still lower than female consumption.
Whether mass-market or high-end men's fragrances, strong brands have similar features and cross industries. Adidas is one of the top world brands in sports apparel; Gillette is a giant in razors; HUGO BOSS, Armani, and CK are all luxury apparel brands. These brands, in their original industries, have achieved great popularity and have been successful brands, and use this popularity to leverage their fragrance sales and find further success in the men's fragrance brand market. At the same time, these brands also take advantage of sponsorship opportunities such as the World Cup and NBA sports events to sustain further exposure.
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