Hilton Tel Aviv Leads Healthy Dining with Next-Gen Sodium Reduction Menu

Israel Premium Hotel votes for Umamix

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Apr 21, 2016, 07:00 ET

TEL AVIV, Israel, April 21, 2016 /PRNewswire/ -- Salt of the Earth announces its cooperation with Hilton Tel Aviv to include Umamix Bold, a sodium-reduction ingredient and flavor booster, in numerous dishes in the hotel's restaurant, Lobby Lounge & Bar, as a way to include a healthier food on the restaurant's dairy menu. The new recipes, created by Hilton's Executive Chef, Rafik Jabarin, promote sodium reduction to address the growing demand for low-sodium dishes.

Watch the video here.

Hilton Tel Aviv votes for Umamix, a sodium reduction ingredient

"The use of Umamix Bold allows chefs and caterers to significantly reduce the levels of salt they are using in their recipes while boosting the flavor of the recipes," says Revital Ben Shahar, marketing manager for Salt of the Earth. "This allows them to create dishes that are considerably healthier without any negative impact on the traditional flavors that we know diners enjoy. We are very excited about this partnership with Hilton Tel Aviv as our first major pilot program. We hope this strategic move will be successful and other International Hilton hotels will follow Hilton Tel Aviv and adopt the sodium-reduction revolution."

Umamix Bold is a blend of vegetable extracts and sea salt, rich in umami. It enhances flavor while meeting sodium-reduction goals in recipes. Using Umamix Bold, a new, all-natural ingredient that can reduce sodium up to 45% while boosting the flavor of the recipes.

Click here to get a sample.

Chef Jabarin adds that guests' culinary demands and desires are continuously changing. "We have noticed guests of Hilton Tel Aviv are becoming increasingly aware of the importance of healthy eating, even when dining out or on vacation. Guests make it clear that they expect their dishes not just to taste great but to prioritize balanced nutrition.

"I am passionate about encouraging healthier dining without compromising on taste or guests' enjoyment," explains Jabarin. "At Hilton Tel Aviv, we take care of our guests' health so they can relax during their time at the hotel and feel reassured that we have their nutritional well-being covered. We focus on the complete healthy dining experience for guests, including considering ways to reduce fat and sodium content as well as serving sizes."

According to Chef Jabarin, "Hilton chefs are universally driven by the rich culinary heritage of their communities and influenced by local flavors, traditions and ingredients. Umamix Bold will encourage healthier dining habits at Hilton Tel Aviv and will be well received by our guests and diners", he said.

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About Salt of the Earth

With innovation and quality as its driving principles, Salt of the Earth has been producing sustainable sea salt solutions for the global food industry since 1922. Salt of the Earth's customers span more than 30 countries on 5 continents. The company controls and tracks sustainable salt resources and works to promote balanced salt consumption through innovative sodium reduction solutions.

Video: https://www.youtube.com/watch?v=eeRmqatVVgE

Photo: http://photos.prnewswire.com/prnh/20160421/358196

Logo: http://photos.prnewswire.com/prnh/20151110/285650LOGO

Company contact:

Salt of the Earth

Ms. Revital Ben Shachar

Marketing Manager

Tel: +972-4-9549531

E-mail: [email protected]

www.saltoftheearthltd.com

Press Contact:

NutriPR