higi Launches New Partnership Initiative with National Brands, Thought-Leaders and Celebrities
CHICAGO, Nov. 30, 2016 /PRNewswire/ -- higi SH llc (higi) announced today the launch of a new partnership initiative targeting national brands, industry thought-leaders and celebrity influencers looking to encourage, motivate and reward their respective audiences for taking steps to live healthier, more active lives.
Since its inception in 2012, higi has built the largest self-screening health station network in the US, impacting over 38 million people who have conducted over 185 million biometric screenings. The self-screening health stations are free to use and easily accessible in over 10 thousand retail locations across the country. Today, 78% of the US population is located within five miles of a higi self-screening health station, and 4+ million users have already signed up to participate within higi's on-line community platform.
To facilitate ongoing engagement with users beyond the self-screening health stations themselves, higi has built out a robust on-line community platform that provides a dynamic environment for organizations to share relevant content, conduct challenges, track activity and reward participants for their accomplishments. This new on-line community platform is connected to the self-screening station network and interfaces with over 70 health devices, activity trackers and apps. It also allows users to instantly share their on-line experience with family and friends via their preferred social networks.
"We see a tremendous opportunity to work with national brands, thought-leaders and celebrities to help them directly engage with their respective audiences in a meaningful way that inspires them to take measurable action when it comes to managing their health." says Jeff Bennett, CEO of higi.
Bennett indicated that higi has several partnership initiatives already in place set to launch in 2017. One example is the "What's My Win" initiative developed by Golden Image Enterprises that will be bringing brands, celebrities, musicians and media personalities together to promote #whatsmywin across all social media platforms to find, recognize and reward individuals for their wellness wins.
About higi
higi owns and operates the largest self-screening health station network in the United States with over 10,000 health stations located in food, drug and mass market retailers across the country. The higi health station is a HIPAA-compliant, FDA 510k, Class II medical device that provides screenings for blood pressure, pulse, weight and body mass index. higi also operates a robust on-line community platform that is linked to the higi health station network and over 70 health devices, activity trackers and apps. The community platform provides users with a dynamic on-line experience where they can connect with trusted organizations and enjoy relevant content, participate in challenges, track their progress and earn rewards. For more information, visit us at www.higi.com
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