Highest April On Record For Mercedes-Benz With Sales Of 22,336
smart up 63%, Sprinter up 76.3% For the Month; Total MBUSA at 25,066 -- up 30.8%
MONTVALE, N.J., May 1, 2012 /PRNewswire/ -- Mercedes-Benz USA (MBUSA) today reported April sales of 22,336 for its Mercedes-Benz models, a 23.8 % improvement over April 2011, delivering a year-to-date total of 83,849 new vehicles to customers, up 17.5%. Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled 25,066, up 30.8% bringing a year-to-date total of 91,972, up 22.4 %, making this the company's highest April on record.
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Sales for the month of April were led by the C-, E-, and M-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 6,424 and the 9th generation E-Class followed with sales of 5,328. MBUSA's top-selling SUV, the M-Class, rounded out the top three with sales of 3,057, up 53.6% compared to April 2011. Other strong performers were the company's popular new CLS four-door coupe which saw a 522.1% growth and the all-new SLK roadster which increased 215.5% over April 2011. The SLS AMG supercar retailed 104 for the month, up 92.6% over the same period last year.
On a year-to-date basis, top performers again were the C-Class with 24,531 (up 20.1%) the E-Class with 19,201 and the M-Class with 14,537 (up 58.2%).
Monthly sales of the high-performance AMG models were 529, up 55.1% versus April 2011 (341) and up 60.6% year to date. Additionally, despite fluctuating gas prices, diesel sales increased to 2,300 up 142.4% over the same period last year (949) and up 85.8% for the year.
The company's smart brand continued six consecutive months of sales increases with April sales of 764 vehicles, a 63% jump for the month (compared to the 467 vehicles sold in April 2011) and brings the year-to-date volume to 3,028, up 74.6%.
On the van side, sales of Sprinter Vans also saw strong momentum in April with sales of 1,966 – up 76.3% over last year and up 35.4% on a year-to-date basis.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,368 vehicles in April; a -10.2% decrease when compared to April 2011 (sales of 7,091 vehicles). On a year-to-date basis, MBCPO sold 26,292 vehicles, a decrease of -1.3% over the comparable period (with sales of 26,629).
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.
MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans and smart in the US. More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com
| Mercedes-Benz |
Apr-12 |
Apr-11 |
Monthly % |
YTD 2012 |
YTD 2011 |
Yearly % |
| C-CLASS |
6,424 |
5,232 |
22.8% |
24,531 |
20,425 |
20.1% |
| E-CLASS |
5,328 |
5,342 |
-0.3% |
19,201 |
20,411 |
-5.9% |
| S-CLASS |
948 |
1,081 |
-12.3% |
3,507 |
3,521 |
-0.4% |
| CL-CLASS |
63 |
88 |
-28.4% |
273 |
387 |
-29.5% |
| SL-CLASS |
250 |
169 |
47.9% |
520 |
714 |
-27.2% |
| SLS AMG |
104 |
54 |
92.6% |
390 |
309 |
26.2% |
| SLK-CLASS |
467 |
148 |
215.5% |
1,558 |
689 |
126.1% |
| CLS-CLASS |
647 |
104 |
522.1% |
2,404 |
552 |
335.5% |
| R-CLASS |
131 |
195 |
-32.8% |
568 |
870 |
-34.7% |
| M-CLASS |
3,057 |
1,990 |
53.6% |
14,537 |
9,190 |
58.2% |
| G-CLASS |
82 |
88 |
-6.8% |
343 |
378 |
-9.3% |
| GL-CLASS |
2,768 |
1,623 |
70.5% |
7,922 |
6,566 |
20.7% |
| GLK-CLASS |
2,067 |
1,927 |
7.3% |
8,095 |
7,368 |
9.9% |
| TOTAL |
22,336 |
18,042 |
23.8% |
83,849 |
71,388 |
17.5% |
| *SPRINTER |
1966 |
1,115 |
76.3% |
5,095 |
3,764 |
35.4% |
| **smart |
764 |
NA |
3,028 |
NA |
||
| MBUSA |
Apr-12 |
Apr-11 |
Monthly % |
YTD 2012 |
YTD 2011 |
Yearly % |
| GRAND TOTAL |
25,066 |
19,157 |
30.8% |
91,972 |
75,152 |
22.4% |
| *Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively. |
||||||
| **Numbers reflect MBUSA sales as of 7/1/2011; see release for total smart brand sales |
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SOURCE Mercedes-Benz USA
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