High Tech BtoB PR and Marketing Firm Arketi Group Selected as Agency for SPI

ATLANTA, Nov. 1 /PRNewswire/ -- Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced it has been chosen by SPI, a technology and outsourcing solutions provider for retailers, as its agency of record to help elevate the company's corporate brand.

Arketi's work began with the development of corporate positioning and a messaging platform, which serves as the foundation for SPI's marketing and awareness efforts. Arketi will also redesign the company's website and sales collateral.

"In an increasingly competitive environment, SPI needed to clearly articulate our differentiators to the market," said Jeff Meaux, SVP at SPI. "Arketi's proven reputation of helping BtoB technology companies identify their true value proposition is exactly what we needed to focus our message on the needs of the retail marketplace and evolve our brand."

SPI provides retailers with financial and technical solutions that lower costs, improve revenues and increase productivity. Blending decades of retail expertise with the company's technology capability, SPI works collaboratively with retailers to help them achieve sustainable long-term improvements. For retailers looking to drive revenue, profit and competitive advantage, SPI is the right retail partner.

"SPI has a proven history of delivering bottom-line value to retailers," said Sami Jajeh, principal of Arketi Group. "That's why it made sense to develop an integrated messaging platform that truly resonated with their key market, the retailer. By being able to better communicate the value they provide to prospects and customers, SPI will benefit from a shorter sales cycle, which will ultimately grow top-line revenue."

To view a social media version of this news release, visit http://pitch.pe/97037.

About SPI

SPI is an award-winning, internationally-certified technology services and financial solutions company specializing in retail and dedicated to substantially maximizing profits. Based on a best-in-class approach to services and solutions, SPI produces cutting edge innovation that answers its clients' problems. The company has improved the business processes and efficiencies of multiple organizations with the goal of enhancing cash flow, increasing profits and reducing costs for retailers. More information is available at www.spi.com.

About Arketi Group

Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi's core belief is that marketing generates revenue. Clients benefiting from this approach to B2B marketing include A.D.A.M., Air2Web, Cbeyond, GMT Corporation, OB10, Sage Software and Xerox Litigation Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.

SOURCE Arketi Group

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