Hidden Valley® Ranch and Cheez-It ®Join Forces to Create the Cheeziest Ranch Yet

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Mar 06, 2024, 09:00 ET

The NEW Hidden Valley Ranch flavor - along with six additional flavors - will be hitting shelves this spring

OAKLAND, Calif., March 6, 2024 /PRNewswire/ -- Hidden Valley Ranch and Cheez-It have come together to create the cheeziest addition to the Hidden Valley Ranch innovation lineup just in time for National Ranch Day (drum roll please) --- Introducing: Cheezy Ranch! Crafted with 100% real cheese and the zesty flavor of ranch, Cheezy Ranch is a delicious addition to your favorite Cheez-It cracker or salty snacks for the ultimate cheezy bite, delivering a rich and savory flavor experience.

Hidden Valley® Ranch and Cheez-It ®Join Forces to Create the Cheeziest Ranch Yet

"Ranch fans never cease to amaze us with their creative twists on Hidden Valley Ranch," said CC Ciafone, Marketing Director at Hidden Valley Ranch. "When we caught wind of them combining the irresistible flavors of Hidden Valley Ranch with Cheez-It crackers, we were blown away. We couldn't be more thrilled to make this dream collaboration a reality!"

Cheezy Ranch is the perfect way to add a cheezy ranch twist and some serious flavor to your favorite dippable foods. Drizzle it over a plate of nachos or use it as the ultimate dipping sauce for golden, crispy French fries or a freshly baked, warm soft pretzel – the possibilities are endless!

"Hidden Valley Ranch and Cheez-It fans share the same obsession with our delicious food, so bringing them together made perfect sense," said Cara Tragseiler, Senior Brand Director for Cheez-It. "For the first time ever, our fans can drizzle the cheezy deliciousness they know and love on just about anything! That's why we're so excited to partner with Hidden Valley Ranch to bring this craveable, cheezy combo to all kinds of snacks."

Cheezy Ranch will be available for purchase at Walmart and Kroger grocery stores nationwide for $5.99. The product is set to hit Walmart shelves in late March and Kroger stores in April.

The launch of Cheezy Ranch is one of many ways Hidden Valley Ranch is celebrating this year's National Ranch Day, which takes place annually on March 10. Ranch lovers can get excited for six other NEW Hidden Valley Ranch flavors launching this spring - including a spicy trio exclusive to Walmart - making it easy for the tangy and savory flavors of ranch to be part of every meal or snacking moment.

Other product innovations hitting shelves this spring include:

Garlic Ranch – the ultimate condiment for pizza dipping
Nashville Hot – the spicy sauce that's been missing on fried chicken sandwiches
Creamy Jalapeno – perfect for drizzling or dipping nachos and tacos
Spicy Hot Honey – a sweet and spicy sidekick for pizza and fried chicken
Green Goddess – creamy, herb-y deliciousness for salads or grain bowls
Parmesan Ranch – a tangy twist for a classic Caesar salad

For more from Hidden Valley Ranch, follow the brand @hidden.valley or visit hiddenvalley.com. To learn more about Cheez-It, follow the brand on TikTok or Instagram.

About Hidden Valley Ranch
Hidden Valley® Ranch is the nation's original ranch dressing brand and was founded in 1954 by Steve Henson. Hidden Valley Ranch has unleashed America's favorite ranch* across all mealtime and snacking occasions, offering the bottled Hidden Valley Original Ranch in many varieties and in more forms for fans to enjoy the ranch flavor they love. The Hidden Valley Original Ranch Seasoning and Salad Dressing Mix Shaker is perfect for bringing ranch flavor to weeknight dinners, Hidden Valley Homestyle Ranch Seasoning makes great-tasting restaurant ranch attainable at home, Hidden Valley Ranch Secret Sauce serves up restaurant inspired flavors at home and Plant Powered Hidden Valley Ranch is Dairy Free with the great taste you expect. Hidden Valley Ranch's products can be found in grocery retailers across the country.
*Based on IRI unit sales data for L52WE 08/20/23

About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were $13 billion.

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.

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SOURCE Hidden Valley® Ranch