HG Data, DiscoverOrg and BrightFunnel Team for Data Driven Marketing Virtual Panel Discussion

SANTA BARBARA, Calif., Sept. 16, 2014 /PRNewswire/ -- HG Data, the global leader in competitive intelligence on installed technologies, announced today a live virtual panel discussion "Taming the Beast: Making Data Driven Marketing Work for You," on September 23, 2014 at 10 a.m. Pacific Time. The panel features DiscoverOrg's CEO and founder Henry Schuck, HG Data's CEO Craig Harris, and BrightFunnel CEO Nadim Hossain. Trish Bertuzzi, president and chief strategist of the Bridge Group, will serve as the moderator.

With data doubling every other year and with the next decade expected to bring a 50 fold increase in data from today, this panel discussion is targeted at marketers who are seeking guidance as to how they can best utilize marketing analytics to ensure they stay ahead of the competition. During the discussion attendees will learn:

• The real costs associated with data driven marketing
• How to choose solutions that integrate and find the best data
• How the blurring of IT and marketing is challenging budget control and staffing
• How to fill the talent gap
• How to execute a data driven marketing strategy

"Today with the explosive rise of Big Data and predictive analytics, there is a tectonic shift underway in how marketing departments are trying to use analytics, testing, and data to design, execute and evaluate customer engagement activities," says Harris. "Sales and marketing teams are struggling with how to maneuver in today's new unchartered waters. During the virtual panel discussion, we will share our best practices we have discovered on our data driven marketing journey."

About HG Data

HG Data delivers ridiculously unfair advantage to the world's largest technology companies, to the fastest growing technology innovators, and to OEM partners across the globe. Everyday HG Data indexes more than two billion unstructured documents across the open Internet, the archived web, and offline resources – including B2B social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, and job postings -- producing the largest and most detailed census of B2B technology installations in use at companies globally. HG Data arms customers with market intelligence to enable market share analysis, new product planning and predictive modeling. Founded in 2010, the company is based in Santa Barbara. For more information, go to http://www.hgdata.com/,

SOURCE HG Data