HFI Offers Advanced Certification for UX Practitioners

FAIRFIELD, Iowa, Dec. 17, 2010 /PRNewswire/ -- Human Factors International (HFI) launches an advanced certification program for User Experience (UX) practitioners.

Based on the success of HFI's Certified Usability Analyst™ (CUA) certification, this new designation,  the Certified User Experience Analyst™ (CXA) program, expands and validates a person's knowledge in key advanced concepts like persuasion engineering, strategy and innovation, and the institutionalization of a UX practice within an organization.

The certification is supported by four new training courses:

Course 1. How to Support Institutionalization of a Mature UX Practice – Culture change, industrial strength practices, and knowledge management.

Course 2. How to Design for Persuasion, Emotion and Trust (PET design™) – Advanced techniques to motivate users to explore, discover, interact, and return to an organization's website.

Course 3. How to Design for The Big – User-Centric Innovation and Strategy – Learn to contribute to your organization's strategic planning and thinking on user-centric strategies and product innovation.

Course 4. The PET Architect – Engineering persuasion and engagement into strategies, innovations, and online applications.

According to Dr. Eric Schaffer, CEO and Founder of Human Factors International, "HFI being the largest organization that specializes in user-centered design and user experience design, we have a certain responsibility to contribute to the field. So we provide a set of certifications. We have certified over 3000 people with the CUA designation. This represents about 10% of the world's census of user experience designers."

"We are offering this new CXA designation in response to CUAs who have moved beyond traditional usability and are looking for validation of their advanced knowledge and experience. It's very exciting. This set of knowledge represents the current major step forward that we are taking as a field."

Find out more at www.humanfactors.com/certification/CXA.asp

Read Dr. Eric Schaffer's free white paper on HFI's new CXA certification program – www.humanfactors.com/CXA-Certification.asp

About Human Factors International (HFI)

HFI is a leading global strategic advisor and provider of user experience design services to the private and public sectors. Our methodology, which is ISO-certifiable, is based on principles drawn from human-computer interaction, ergonomics, psychology and marketing. Using a combination of strategy, assessment, research, design, validation, usability, and training, HFI helps their clients achieve measurable key performance indicators.

HFI customers include AFLAC, BBC, Caterpillar, Citigroup, ConocoPhillips, Dell, Ernst & Young, FedEx, HP, Lockheed Martin, McGraw-Hill, McKesson, Microsoft, NIH, SAP, Sony Ericsson, Verizon, and Wal-Mart.

HFI corporate headquarters are located in Fairfield, Iowa, with regional offices throughout the United States, Europe, and Asia. Visit www.humanfactors.com.

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Dr. Eric Schaffer

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=81413

SOURCE Human Factors International

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