Hertz Partners With Transworld Company To Grow Outbound Car Rentals From Kuwait

New GSA appointment to boost outbound travel trade as USA and Europe top list of global destinations for Hertz Kuwait customers in 2012

News provided by

The Hertz Corporation

Jan 21, 2013, 10:14 ET

DUBAI, United Arab Emirates, Jan. 21, 2013 /PRNewswire/ -- The Hertz Corporation (NYSE: HTZ) has today announced the appointment of Transworld Company as its General Sales Agent (GSA) in Kuwait to grow outbound car rental reservations to more than 8,800 Hertz locations worldwide in 150 countries. The new partnership between the world's largest general use car rental brand and Transworld will build upon the growing number of outbound Hertz car rentals from Kuwait, with the USA, Germany, France and Switzerland topping the list of global destinations for Hertz Kuwait customers in 2012.

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Transworld has recruited an independent sales team which will operate as a dedicated resource to represent the Hertz brand for outbound car rental in Kuwait, providing a new level of service and support for the country's travel trade professionals making car rental bookings globally for their customers.

The move will increase Hertz product awareness among the travel trade and grow outbound sales by capitalizing on Transworld's extensive international retail network to boost business from corporate customers and consumers.

"The Hertz brand is one of the most well-known car rental brands globally and is instantly recognizable by millions of people," said Michel Taride, President, Hertz International and Executive Vice President, Hertz Corporation.

"We have an assertive long-term outbound growth strategy for Kuwait which focuses on key destinations such as the USA and Europe. Having helped customers around the world for more than 90 years, this new partnership with Transworld Company builds upon the longstanding history Hertz has built in Kuwait."

"Providing a wealth of products for our customers has always been our aim and this partnership with Hertz allows us to widen the range of services we offer," said Cristiana Stefan, Hertz Manager, Transworld.

"We look forward to establishing Transworld as the face of the Hertz brand amongst the travel trade in Kuwait and building Hertz brand awareness among our customers, trade and corporate client portfolio."

While Europe and the USA remain among the most popular outbound destinations for Hertz Kuwait customers in 2012, the outbound GCC market witnessed the most growth year-on-year. Kuwaitis renting in Oman grew by 166 per cent, in Qatar by 150 per cent, and in the UAE by 55 per cent.

The new GSA appointment is the latest in a wave of fresh investment by Hertz Kuwait this year to improve its booking channels and customer service levels. In June, it launched a dedicated 24/7 English and Arabic customer call centre followed shortly in August by its own country domain website www.hertz.com.kw.

In November, Hertz Kuwait was awarded the coveted Superbrand status, further establishing the car rental company as a premier choice for both business and leisure travellers in the country.

About The Hertz Corporation
Hertz operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately 1,580 corporate and franchisee locations in approximately 80 countries. Hertz is an inaugural member of Travel + Leisure's World's Best Awards Hall of Fame and was recently named, for the thirteenth time, by the magazine's readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat's 2012/13 U.S. Car Rental Survey, earning top honors in 14 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company's Adrenaline, Prestige and Green Traveler Collections, also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz On Demand car sharing business. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services.

About Hertz EMEA
Hertz has a strong presence in the Middle East and Africa region, with 11 Hertz franchisees in the Middle East and 23 in Africa, and a total of 66 locations in the Middle East and 161 outlets in Africa, offering a wide range of car rental and leasing services. Hertz locations across the region offer customers the most modern fleet of vehicles in the market, with a focus on quality, safety and reliability.