Hertz Introduces Porsche Sports Cars Into Its U.S. Fleet

Hertz becomes the first U.S. car rental company to purchase vehicles from Porsche

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Jul 10, 2012, 01:16 ET

PARK RIDGE, N.J., July 10, 2012 /PRNewswire/ -- The Hertz Corporation (NYSE: HTZ) announces that it has become the first U.S. car rental company to purchase vehicles from Porsche, and will be the first major car rental company in the U.S. to rent Porsche sports cars. Through its relationship with Porsche Cars North America, Inc. (PCNA) and Porsche Motorsport North America, Inc. (PMNA), Hertz is enabling consumers in select markets to rent a limited number of Panamera sport sedans as part of the Hertz Prestige Collection, a line of high-end cars which transform an ordinary business or leisure trip into an extraordinary journey.

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"Hertz revolutionized the industry when we introduced make and model reservable cars through our Prestige Collection and we're now excited to be the first major rental car company in the U.S. to rent Porsche sports cars," commented Mark P. Frissora, Hertz Chairman and CEO. "With the introduction of Porsche vehicles to the U.S. car rental industry, we're once again setting the bar in offering top-performing luxury cars and we're confident the Porsche Panamera will provide a unique driving experience for customers who are passionate about high-end performance vehicles."

Hertz was recently voted Top-Rated for Vehicles in the Zagat 2012/13 U.S. Car Rental Survey; the Porsche Panamera sports sedan provides another exclusive rental option for consumers looking for an unforgettable travel experience. The Panamera offers sports car technology for four, including comfort and everyday practicality without compromise.

In addition to the introduction of the Panamera, Hertz and Porsche Motorsport North America have agreed that Hertz will be named an official sponsor of the 2012 Porsche IMSA GT3 Cup Challenge by Yokohama and a sponsor of the 2012 JDX Racing Team. As part of the sponsorship, Hertz will be integrated into the GT3 Cup Challenge and will be displayed prominently on all vehicles, while the 2012 JDX Racing Porsche GTC car will compete throughout 2012 in the American Le Mans Series.

The Porsche Panamera is an uncompromising sports sedan with a manufacturer's suggested retail price starting at $75,850. Beginning this month, Hertz customers in select California, Florida and Nevada markets can experience this remarkable vehicle with rates starting at $250/weekend day. Terms and conditions apply, visit www.hertz.com or call for details.

Operating one of the youngest and most diverse fleets in the industry, Hertz is committed to offering its customers the most technologically innovative products and services available including its 'Carfirmations' mobile SMS text/email service that confirms a Gold member's reservation and advises them of their car and location prior to arrival at the Hertz facility; 'Choose Control' Gold Choice that gives Gold members the power to keep the car they reserved or simply choose a different car from the 'Gold Choice' area; 'Zap Technology' e-Return which emails the customer his/her receipt, ensuring the fastest car rental drop off ever; and 'Acceler-Rental' ExpressRent Interactive Kiosks that let customers rent a car, with or without a reservation, through a live, face-to-face video kiosk. Additionally, Hertz pioneered vehicle specific reservation capabilities via its Collections and has the largest fleet of make and model reservable cars in the industry.

For more information, visit www.Hertz.com or follow Hertz on Facebook or Twitter.

About Porsche Cars North America, Inc.

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV, and the Panamera sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 192 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand's 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche's proud racing heritage that boasts some 30,000 motorsport wins to date.

About The Hertz Corporation

Hertz, the largest worldwide airport general use car rental brand, operates from approximately 8,650 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 119 major airports in Europe. Hertz was voted the Best Overall Car Rental Company in Zagat's 2012/13 U.S. Car Rental Survey, earning top honors in 14 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and service initiatives such as Hertz Gold Choice, NeverLost®, and unique cars and SUVs offered through the Company's Adrenaline, Prestige and Green Traveler Collections, also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz On Demand car sharing business. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services. To make car rental reservations or for more information, customers can call Hertz toll-free at 1-800-654-3131. Information and reservations are also available on the web at www.hertz.com.

SOURCE The Hertz Corporation