Hertz Equipment Rental Launches In Panama To Serve Construction And Industrial Markets

Global equipment rental provider expands Latin American footprint through franchise partnership with Asesoria Especializada RAL S.A

News provided by

The Hertz Corporation

Oct 15, 2014, 08:30 ET

NAPLES, Fla., Oct. 15, 2014 /PRNewswire/ -- Hertz Equipment Rental Corporation (HERC) a wholly owned subsidiary of The Hertz Corporation (NYSE: HTZ), has announced its launch in Panama City, Panama to deliver specialty equipment rental solutions for the construction, industrial, and government sectors. HERC Panama is operated by Asesoria Especializada RAL S.A, which joined the HERC global franchise network in 2013.

The launch of HERC Panama comes amid significant, ongoing industrial projects in the country, including the Panama Canal expansion, Panama metro line development, and road and highway construction. Additional major projects include the Cold Chain distribution network (farming), airport expansion, distribution, mining, water supply, hospital and housing development and energy services. The Government of Panama's total investment in these programs and more is variously estimated at $15-20 billion over the next 3-5 years [Source: export.gov/panama].

"This significant launch provides the market with a first class, value-added equipment rental supplier in Panama," said Brian MacDonald, Interim Chief Executive Officer, Hertz. "In addition, it enables Hertz Equipment Rental Corporation to extend its international footprint into one of the fastest growing markets within Latin America."

"Our valued franchise agreement is part of our global strategy to grow our business efficiently through carefully selected partnerships with leading local operators who bring strong market expertise, resources and complementary commercial strategies," MacDonald added.

Regina Arauz de Liakopulos, President, HERC Panama, commented: "We offer a professional service together with one of the newest fleets in the industry to produce the best value proposition for the market. As well as providing the right, state-of-the-art equipment for the job, we provide comprehensive fleet maintenance solutions to free our customers to focus on their core areas of expertise and add value to their bottom line. In addition, we share with HERC a strong commitment to growth, innovation, and customer service."

HERC Panama provides a wide range of industrial and commercial fleet for rent or sale including earthmoving, power, aerial, material handling, electrical, compressed air and compaction machinery. In addition the company offers comprehensive fleet management and industrial plant services.

The HERC equipment is purchased from the industry's leading manufacturers including Atlas Copco, Bobcat, Genie, JCB, Miller, and Wacker. The broad range available includes backhoes, skid steers, straight mast and articulating manlifts, telehandlers, rollers, pumps, compressors and generators.

The equipment is available for daily, weekly, monthly and long-term rentals. There are also rent-to-own and rental purchase option plans available for the new and used equipment for sale.

HERC Panama is based at 24 de diciembre, Tocumen, Ciudad de Panama, Rep. de Panama. Its hours of operation are Monday-Friday 8 AM to 5 PM and Saturday 8 AM to 12 PM. Local staff can be reached at telephone (507) 302-3072.

About Hertz Equipment Rental Corporation
Hertz Equipment Rental Corporation (www.hertzequip.com) – a wholly owned subsidiary of The Hertz Corporation since 1965 - operates one of the world's largest equipment rental businesses, offering a diverse line of equipment and tools for rent and sale. Products include aerial manlifts, air compressors and tools, earthmoving equipment and power generators, forklifts and material handling equipment, pumps, and trucks and trailers. Hertz Equipment also offers programs and equipment through its customer programs for Aerial, Energy, Entertainment, Government, HERC360 Fleet Management, Industrial Plants, National Accounts and Safety. With approximately 360 locations in the United States, Canada, China, France, Spain and Saudi Arabia as well as through international licensees, Hertz Equipment Rental offers daily, weekly, monthly and long-term rentals, tools and supplies, as well as new and used equipment for sale.

About The Hertz Corporation
Hertz operates its car rental business through the Hertz, Dollar, Thrifty and Firefly brands from approximately 11,555 corporate and licensee locations in about 145 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 10,090 corporate and licensee locations in approximately 145 countries. Dollar and Thrifty have approximately 1,400 corporate and franchise locations in approximately 75 countries. Hertz is the number one airport car rental brand in the U.S. and at 130 major airports in Europe. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Company's Adrenaline, Dream, Family, Fun, Green and Prestige Collections also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Hertz 24/7 hourly car rental business and sells vehicles through its Rent2Buy program. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services. More information about the company can be found at: www.abouthertz.com.