Hertz And AAA To Offer Members Dollar And Thrifty Rentals

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May 06, 2013, 11:12 ET

PARK RIDGE, N.J., May 6, 2013 /PRNewswire/ -- The Hertz Corporation (NYSE: HTZ), the world's largest general use car rental brand, and AAA, North America's largest leisure travel organization, have expanded their ongoing exclusive partnership to provide both Dollar Rent A Car and Thrifty Car Rental rentals to AAA's more than 53 million members. As part of the agreement AAA members will now receive a discount on value brands Dollar and Thrifty car rental and in-car GPS product. Hertz completed its acquisition of Dollar Thrifty Automotive Group, Inc. in November of 2012.

"AAA is an integral part of the travel experience and we're proud to offer AAA members discounted rates on rental cars through Dollar and Thrifty," commented Mark P. Frissora, Hertz Chairman and Chief Executive Officer. "We've enjoyed a long and successful partnership with AAA, and this extension will provide price-sensitive travelers an expanded car rental offering when renting through AAA. The addition of Dollar and Thrifty to our AAA program is also a key element of our integration strategy to generate partnership-driven revenue synergies with our new Brands."

"As the exclusive car rental partner of AAA for two decades, Hertz has provided members with outstanding customer service, reliability and unique benefits," said Marshall L. Doney, Senior Executive Vice President and Chief Operating Officer, AAA. "We are pleased to announce that we have expanded our partnership to include Dollar and Thrifty rentals to provide AAA members with more options at the car rental counter and additional opportunities to take advantage of exclusive benefits and savings. This agreement demonstrates AAA's commitment to providing our 53 million members with valuable benefits, great value and superior customer care."

The addition of Dollar and Thrifty to AAA's portfolio of car rental providers is a natural evolution of Hertz's partnership with AAA. Affiliating for more than 35 years, Hertz has been AAA's exclusive car rental partner for 20 years. The association provides car rental benefits to AAA members in the United States and CAA members in Canada. With the expanded relationship, AAA members now enjoy a suite of value added products and services, including guaranteed best rate availability and NeverLost GPS and SIRIUS XM Satellite Radio discounts, and no charge for additional qualified AAA drivers, when renting with Hertz. Price sensitive travelers can now avail themselves to discounted rates when booking with Dollar or Thrifty as well as discounts on each company's in-car GPS system.

"AAA is an important part of the travel experience, especially when traveling by car, and we're excited to be joining the AAA family of service providers," commented Charles Coniglio, Vice President of Marketing for The Hertz Corporation. "By partnering with AAA, Dollar Thrifty will be able to offer value-conscious members discounted rates, a benefit we're confident AAA members will enjoy."

AAA operates one of the largest leisure travel agency networks in North America and has unique relationships with the world's most trusted travel providers, allowing AAA to offer exclusive deals and perks not available elsewhere. AAA travel agency services are available to both members and non-members, although members enjoy access to special incentives and rewards.

To make reservations or for more information, customers can contact their local AAA travel agent, visit www.AAA.com/travel.

As North America's largest motoring and leisure travel organization, AAA provides more than 53 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.

About Hertz:
Hertz operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately 1,580 corporate and franchisee locations in approximately 80 countries. Hertz is an inaugural member of Travel + Leisure's World's Best Awards Hall of Fame and was recently named, for the thirteenth time, by the magazine's readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat's 2012/13 U.S. Car Rental Survey, earning top honors in 14 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company's Adrenaline, Prestige and Green Traveler Collections, also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz On Demand car sharing business. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services.