Hermès au Salon International de la Haute Horlogerie 2018

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Hermès

Jan 15, 2018, 03:04 ET

GENEVA, January 15, 2018 /PRNewswire/ --

La maison Hermès propose une nouvelle vision du temps et rejoint le Salon international de la Haute Horlogerie (SIHH) à Genève, du 15 au 19 janvier 2018.

The Hermes pavilion once again accentuates the Hermes approach to time. An open-minded, warm and transparent spirit. (PRNewsfoto/Hermès)
The Hermes pavilion once again accentuates the Hermes approach to time. An open-minded, warm and transparent spirit. (PRNewsfoto/Hermès)
Interactive, entertaining and mesmerising. Examples of pusher-activated kinetic art, nine displays invite visitors to play with Hermes time. (PRNewsfoto/Hermès)
Interactive, entertaining and mesmerising. Examples of pusher-activated kinetic art, nine displays invite visitors to play with Hermes time. (PRNewsfoto/Hermès)
The Hermes pavilion once again accentuates the Hermes approach to time. An open-minded, warm and transparent spirit. (PRNewsfoto/Hermès)
The Hermes pavilion once again accentuates the Hermes approach to time. An open-minded, warm and transparent spirit. (PRNewsfoto/Hermès)
The Hermes pavilion once again accentuates the Hermes approach to time. An open-minded, warm and transparent spirit. (PRNewsfoto/Hermès)
The Hermes pavilion once again accentuates the Hermes approach to time. An open-minded, warm and transparent spirit. (PRNewsfoto/Hermès)
The Hermes pavilion once again accentuates the Hermes approach to time. An open-minded, warm and transparent spirit. (PRNewsfoto/Hermès)
The Hermes pavilion once again accentuates the Hermes approach to time. An open-minded, warm and transparent spirit. (PRNewsfoto/Hermès)
At the heart of the Hermes pavilion sits an immersive installation created by the artist Levi Van Veluw highlighting the flagship watch of the show, the Carre H. (PRNewsfoto/Hermès)
At the heart of the Hermes pavilion sits an immersive installation created by the artist Levi Van Veluw highlighting the flagship watch of the show, the Carre H. (PRNewsfoto/Hermès)
At the heart of the Hermes pavilion sits an immersive installation created by the artist Levi Van Veluw highlighting the flagship watch of the show, the Carre H. (PRNewsfoto/Hermès)
At the heart of the Hermes pavilion sits an immersive installation created by the artist Levi Van Veluw highlighting the flagship watch of the show, the Carre H. (PRNewsfoto/Hermès)
At the heart of the Hermes pavilion sits an immersive installation created by the artist Levi Van Veluw highlighting the flagship watch of the show, the Carre H. (PRNewsfoto/Hermès)
At the heart of the Hermes pavilion sits an immersive installation created by the artist Levi Van Veluw highlighting the flagship watch of the show, the Carre H. (PRNewsfoto/Hermès)
At the heart of the Hermes pavilion sits an immersive installation created by the artist Levi Van Veluw highlighting the flagship watch of the show, the Carre H. (PRNewsfoto/Hermès)
At the heart of the Hermes pavilion sits an immersive installation created by the artist Levi Van Veluw highlighting the flagship watch of the show, the Carre H. (PRNewsfoto/Hermès)
At the heart of the Hermes pavilion sits an immersive installation created by the artist Levi Van Veluw highlighting the flagship watch of the show, the Carre H. (PRNewsfoto/Hermès)
At the heart of the Hermes pavilion sits an immersive installation created by the artist Levi Van Veluw highlighting the flagship watch of the show, the Carre H. (PRNewsfoto/Hermès)
Carre H. A square-shaped watch by Marc Berthier. It expresses a new geometry and plays on references to measuring instruments. (PRNewsfoto/Hermès)
Carre H. A square-shaped watch by Marc Berthier. It expresses a new geometry and plays on references to measuring instruments. (PRNewsfoto/Hermès)
Arceau Casaque becomes an equestrian arena. The champleve and lacquer techniques echo the four colours of the horsehead pawns on a classic French children’s board game. (PRNewsfoto/Hermès)
Arceau Casaque becomes an equestrian arena. The champleve and lacquer techniques echo the four colours of the horsehead pawns on a classic French children’s board game. (PRNewsfoto/Hermès)
Arceau Pocket Millefiori. Its Saint-Louis crystal dial reproduces the alligator scale motif, in an about-turn game with the case-back covered in this precious leather. (PRNewsfoto/Hermès)
Arceau Pocket Millefiori. Its Saint-Louis crystal dial reproduces the alligator scale motif, in an about-turn game with the case-back covered in this precious leather. (PRNewsfoto/Hermès)
The Hermes pavilion once again accentuates the Hermes approach to time. An open-minded, warm and transparent spirit. (PRNewsfoto/Hermès) Interactive, entertaining and mesmerising. Examples of pusher-activated kinetic art, nine displays invite visitors to play with Hermes time. (PRNewsfoto/Hermès) The Hermes pavilion once again accentuates the Hermes approach to time. An open-minded, warm and transparent spirit. (PRNewsfoto/Hermès) The Hermes pavilion once again accentuates the Hermes approach to time. An open-minded, warm and transparent spirit. (PRNewsfoto/Hermès) The Hermes pavilion once again accentuates the Hermes approach to time. An open-minded, warm and transparent spirit. (PRNewsfoto/Hermès) At the heart of the Hermes pavilion sits an immersive installation created by the artist Levi Van Veluw highlighting the flagship watch of the show, the Carre H. (PRNewsfoto/Hermès) At the heart of the Hermes pavilion sits an immersive installation created by the artist Levi Van Veluw highlighting the flagship watch of the show, the Carre H. (PRNewsfoto/Hermès) At the heart of the Hermes pavilion sits an immersive installation created by the artist Levi Van Veluw highlighting the flagship watch of the show, the Carre H. (PRNewsfoto/Hermès) At the heart of the Hermes pavilion sits an immersive installation created by the artist Levi Van Veluw highlighting the flagship watch of the show, the Carre H. (PRNewsfoto/Hermès) At the heart of the Hermes pavilion sits an immersive installation created by the artist Levi Van Veluw highlighting the flagship watch of the show, the Carre H. (PRNewsfoto/Hermès) Carre H. A square-shaped watch by Marc Berthier. It expresses a new geometry and plays on references to measuring instruments. (PRNewsfoto/Hermès) Arceau Casaque becomes an equestrian arena. The champleve and lacquer techniques echo the four colours of the horsehead pawns on a classic French children’s board game. (PRNewsfoto/Hermès) Arceau Pocket Millefiori. Its Saint-Louis crystal dial reproduces the alligator scale motif, in an about-turn game with the case-back covered in this precious leather. (PRNewsfoto/Hermès)

     (Photo: https://mma.prnewswire.com/media/628419/Hermes_pavilion.jpg )
     (Photo: https://mma.prnewswire.com/media/628420/Hermes_Paris.jpg )
     (Photo: https://mma.prnewswire.com/media/628421/Maison_Hermes_pavilion.jpg )
     (Photo: https://mma.prnewswire.com/media/628422/La_Montre_Hermes.jpg )
     (Photo: https://mma.prnewswire.com/media/628423/Hermes_time.jpg )
     (Photo: https://mma.prnewswire.com/media/628424/Hermes_Installation.jpg )
     (Photo: https://mma.prnewswire.com/media/628425/Montre_Hermes_Installation.jpg )
     (Photo: https://mma.prnewswire.com/media/628426/Hermes_new_vision.jpg )
     (Photo: https://mma.prnewswire.com/media/628427/Hermes_architecture.jpg )
     (Photo: https://mma.prnewswire.com/media/628428/Hermes_shapes.jpg )
     (Photo: https://mma.prnewswire.com/media/628442/Hermes_Watches.jpg )
     (Photo: https://mma.prnewswire.com/media/628443/Hermes_Watches_4_Colours.jpg )
     (Photo: https://mma.prnewswire.com/media/628444/Hermes_Black_Watch.jpg )

L'agence d'architecture intérieure RDAI a imaginé pour Hermès un écrin chaleureux, sophistiqué et contemporain. Le mobilier offre un parcours singulier où sons, couleurs et lumières invitent à la sérénité. Un vaste atrium dressé de claustras en érable blond accueille les visiteurs. Chaque montre se dévoile en transparence dans un cube de verre. Des espaces plus confidentiels permettent des échanges personnalisés pour découvrir les pièces de la collection. Un théâtre clos, dont les gradins sont habillés de tissus Hermès, est dédié aux conférences et présentations.

Au cœur de la scénographie, l'installation de l'artiste néerlandais Levi Van Veluw propose au visiteur de partager une émotion. À l'intérieur de vitrines carrées low tech en écho au carré de soie Hermès, il développe neuf animations interactives. Les visiteurs activent de petits mécanismes qui, par un jeu de pistons et d'engrenages, animent un spectaculaire monolithe au centre de l'atrium. Une machine à construire, qui offre à chacun une expérience hors du temps, un parcours d'émotions autour du « temps, un objet Hermès ».

Car le temps, chez Hermès, est aussi un objet. Au-delà des performances techniques qui mesurent, séquencent et contrôlent, Hermès ose un autre temps. « Nous voulons éveiller un rapport ludique au temps avec un objet fidèle à sa fonction, explique Pierre-Alexis Dumas, directeur artistique d'Hermès. Nous concevons des garde-temps, fruit de la maîtrise de nombreux savoir-faire dans un rapport apaisé au temps ».

Les montres Carré H, Arceau Casaque et Arceau Pocket Millefiori, dévoilées lors du salon, portent en elles la tension qui habite ce temps-objet.

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