Here's Why It's Important To Make The Smartest Shampoo Match For Your Hair Type

NEW YORK, April 28, 2017 /PRNewswire/ -- Sometimes it's easy to discount the importance of your shampoo but according to the hair experts at Matrix, your shampoo choice is a big deal. It makes all the difference between hair that works and hair that fails. Plus, all of the conditioning and styling products you use after the cleansing step will work better when you start with the right shampoo.

Here is a rundown of suggested shampoos for 11 key hair types, selected by the pros at Matrix.

You Have: Platinum or Silver Hair
Best choice: Naturally silver or ultra-lightened blonde hair beams when it's icy and free of dull, yellowy color. So choose a purple shampoo that neutralizes brassy warmth and corrects yellow tones by infusing your hair with cool, violet tones. Use it once or twice a week to keep yucky warmth away.
Try this: Total Results Color Obsessed So Silver

You Have: Oily Hair
Best choice: Oil starts at the scalp, so choose a shampoo that gently removes excess oil from scalp and hair, and contains ingredients like mint leaf to leave you feeling cool and refreshed. 
Try this: Biolage ScalpSync Cooling Mint Shampoo

You Have: Cool Brunette Hair
Best choice: Brunettes have so many highlighting options these days—from caramel to mocha to milk chocolate. But no matter how you like to lighten your brown locks, brassiness is a buzz-kill. You'll be able to keep unwanted orange and red tones out of your hair with a blue shampoo that deposits a bit of a neutralizing blue hue. Bonus points if it also prevents breakage and adds nourishment to your hair.
Try this: Total Results Brass Off

You Have: Bombshell Blonde Hair
Best choice: Look for a shampoo formula that not only softens and detangles your delicate blonde strands, but also one that fortifies it and maintains its brightness. Chamomile is an excellent ingredient for maintaining radiant, multi-dimensional blonde hair.
Try this: Total Results Hello Blondie Shampoo

You Have: Overworked/Damaged Hair
Best choice: If your hair is over-processed, over-styled or over-manipulated, it could be brittle, weak and fragile. A shampoo formulated with keratin and silk provides reinforcement for damaged strands, leaving hair shiny and healthy-looking with improved elasticity.
Try this: Biolage KeratinDose Shampoo

You Have: Dry Hair
Best choice: Poor thirsty you! Your hair craves moisture to keep it soft, supple and shiny. A hydrating shampoo containing glycerin is a perfect choice for lightweight, yet effective moisture replenishment.
Try this: Total Results Moisture Me Rich Shampoo

You Have: Curly Hair
Best choice: Curly hair is often in need of a big drink of moisture to control frizz and define your coils. Look for oils like jojoba in the shampoo formula—they provide equal amounts of needed nourishment and moisture.
Try this: Total Results Curl Please Shampoo

You Have: Very Curly Hair
Best choice: Try a low-foam; silicone-, sulfate- and paraben-free; two-in-one cleansing conditioner to prevent drying out your curls. A natural additive like pomegranate will help enhance curl definition and bounce. Use it as your go-to shampoo, or alternate it with a conventional shampoo for curly hair.
Try this: Biolage Cleansing Conditioner for Curly Hair

You Have: Fine Hair
Best choice: Choose a volumizing shampoo formula that plumps hair and measurably increases the diameter of each hair, without stripping slender, fine strands.
Try this: Biolage Volume Bloom Shampoo

You Have: Thick Hair
Best choice: Very thick hair is also usually very dry hair because the oils produced by your scalp can't always do the job naturally on all of your volume. That leads to breakage, frizz and flyaways. Look for a shampoo that balances moisture with ingredients like aloe, shea or cupuacu butter and apricot kernel oil.
Try this: Biolage Ultra Hydra Source Shampoo

You Have: Dandruff, Dry Scalp
Best choice: Gentle anti-bacterial and calming formulas with pyrithione zinc will control the appearance of visible flakes, eliminate dandruff and relieve scalp irritation.
Try this: Biolage ScalpSync Anti-Dandruff Shampoo

MATRIX, the leading professional haircare and haircolor company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: Biolage, Biolage Advanced, Biolage Cleansing Conditioner, Biolage ExquisiteOil, Biolage Styling, COLORGRAPHICS, COLORINSIDER, Color Sync, Logics, Oil Wonders, SOBOOST, SOCOLOR, Style Link, and Total Results (MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers.) Visit Matrix.com for hairstyle and haircolor inspiration as well as MATRIX trends and tips! Professionals visit www.matrixprofessional.com for techniques, formulas, salon resources and much more!

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SOURCE Matrix

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