Here for a Good Time, Not for a Long Time

PRIMARK Pops Up at New York Fashion Week-And Everyone's Invited

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Sep 12, 2018, 09:41 ET

NEW YORK, Sept. 12, 2018 /PRNewswire/ -- Leading European fashion retailer opens a Soho showroom just for one day.

PRIMARK, the fastest-growing retailer in the US*, popped up at New York Fashion Week on Tuesday, September 11 in the city's sartorial thoroughfare of Soho, with a fashion week first: an open door policy.

Flipping a notoriously invite-only concept on its head, the pop up showcase offered New Yorkers, normally removed from the bright lights and bustle of closed events, the chance to access all areas.

With a brand new store in Kings Plaza Mall, Brooklyn, the showcase offered city dwellers a chance to review this season's unmissable offerings. New Yorkers mingled with fashion media and influencers, perusing Primark's FW18 offering of tactile knits, cosy outerwear, delicate print blouses and statement seasonal accessories. The biggest surprise however was the incredible price point, with ladies fashions starting from as little as $2.50, footwear from $7 and accessories from $1.50 - a stand-out in Soho's typically upmarket fashion district.

Primark put fun in the FROW with DJ Quiana Parks spinning on the decks and a host of Insta moments throughout the venue including interactive lightboxes, giving everyone a chance to create their own #NYFWxPrimark memory.

In keeping with the brand's FW18 concept, Stand Glorious, the venue was dressed with moody smoke graphics and dramatic black fringe, making a strong statement for the season ahead. As the days grow darker and colder - Primark will have you covered.

The FW18 Primark collection is available in stores now.

*According the National Retail Federation, PRIMARK is the fastest-growing retailer in the United States.

About Primark:

Primark is an international retailer that offers high quality fashion at value for money prices; put simply, "Amazing Fashion, Amazing Prices". We have over 355 stores, with over 14.5 million sq. ft of selling space, across eleven countries: the Republic of Ireland, UK, Spain, Germany, Portugal, Netherlands, Belgium, Austria, France, Italy and the Northeast of the USA.

For more information, visit Primark.com or follow @Primark and @PrimarkUSA

SOURCE Primark