Hercules Tire and Greg Wilson Racing Ask, What Drives You?

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Nov 01, 2017, 13:00 ET

FINDLAY, Ohio, Nov. 1, 2017 /PRNewswire/ -- Over the last two weeks, three videos exploring the world of sprint car racing featuring World of Outlaws Craftsman Sprint Car racer Greg Wilson have reached over 250,000 people across the U.S. Focusing on Wilson's commitment to his family and his career, the videos bring the atmosphere and experience of sprint car racing to life. While the videos focus on the driving forces in Greg Wilson's career, they also ask viewers to consider what motivates them each day.

The videos are a collaboration between Hercules Tire and Greg Wilson Racing. "As a sponsor of Greg Wilson, we wanted to share part of Greg's racing season with a wider audience," said Suzanne Mitchell, manager, brand development, for Hercules Tire. "We also wanted to engage fans and encourage them to think about and share what drives them each day."

The sprint car racing season is winding down, with the Textron Off Road World Finals returning November 2 – 4 in Charlotte, N.C. Wilson's goal is to get inside the top 10 cars in Charlotte, but acknowledges this could be tough with the high number of exceptional teams competing.

"We've had an incredible second year racing with World of Outlaws," said Wilson. "It's been fantastic to have some success in front of some of our largest crowds to date. We're looking forward to the World Finals, and to working over the winter on improvements for next season."

"Racing week after week over a nine month season can be tough for these drivers," said Mitchell. "Over the course of our sponsorship with Greg, we've learned about the many intangible elements that so strongly influence his drive and motivation, like his incredible love for his family. We've had the privilege of seeing the heart and soul of a true winner. That's what these beautiful videos show."

The videos can be found here:

Hercules Tire and Greg Wilson Ask How Does Your Family Drive You?

https://www.youtube.com/watch?v=8Qf9O4KZUnU&t=13s

Hercules Tire and Greg Wilson Ask What's Your Unfinished Business?

https://www.youtube.com/watch?v=sNctD6BfGZU

Hercules Tire and Greg Wilson Ask What Drives You?

https://www.youtube.com/watch?v=mFPtUdpwYms&t=20s

About Hercules Tires

Hercules Tires is widely recognized as the industry's premier value brand with a comprehensive selection of passenger, UHP, light truck, medium truck and specialty tires. Since 1952, independent tire dealers and distributors have trusted Hercules to deliver outstanding quality, exceptional support, and unsurpassed value.

Hercules is a wholly owned subsidiary of American Tire Distributors, Inc. American Tire Distributors is one of the largest independent suppliers of tires in the North American replacement tire market. The company offers an unsurpassed breadth and depth of inventory, frequent delivery and value-added services to approximately 72,000 customers across the U.S. and Canada.

Additional information can be found at www.herculestire.com.