Heraeus' Venus White® Ultra Now an Even Stronger "Secret Weapon" for Dental Practices

SOUTH BEND, Ind., March 8, 2012 /PRNewswire/ -- Heraeus Kulzer, LLC, the worldwide leader in dental esthetics, already has the number one whitening system sold through distributors with its Venus White line.  But like most leaders, Heraeus is constantly looking for ways to improve the patient experience and hence the benefit it provides its dental practice customers.  To that end, Heraeus today announced that its Venus White Ultra Pre-Filled Disposable Whitening Trays now feature an improved gel viscosity that provides an even better patient wear experience than before.  The new gel formula exhibits exceptional penetration between teeth, superior tray retention and no clumping.

Heraeus is on a mission to help dental practices recapture a significant portion of the business represented by the $1 billion-plus over-the-counter whitening product industry.  "We know that whitening systems administered and monitored by dental professionals offer a more consistently successful whitening experience," said Chris Holden, Heraeus President.  "With this enhancement to our Venus White Ultra product, we are better positioned than ever before to help our customers steer more and more whitening business their way."

Venus White Ultra Pre-Filled Disposable Whitening Trays are part of Venus White's three-level whitening system, the only such system available to US dental practices through dental distributors.  The other two levels in the system are the Venus White Pro line for use with custom whitening trays, and the Venus White Max in-office whitening line.  

Venus White Ultra represents a smart and convenient entry-level whitening option that provides unique business opportunities and opens doors to more advanced Venus White Pro and Venus White Max options.  It can also be the perfect accompaniment to Venus White Max as the follow-up home system to sustain the results achieved with in-office whitening.

Venus White Ultra involves a once-a-day treatment for up to seven days, and results in visibly whiter teeth in just three days.  Each disposable tray is pre-filled with mint-flavored, 11.2% hydrogen peroxide gel. Both the upper and lower trays, which are sized differently, are ultra-thin and designed to mold securely around each tooth for maximum comfort. They also maximize patient and staff convenience, as no multiple visits and little or no chair time are required.

In addition to enjoying exceptional results and convenience, Venus White practices are also supported by outstanding patient marketing programs.  In addition to patient brochures, posters and statement stuffers, the company offers an innovative "Print-on-Demand" service on its website that allows practices to customize and print marketing materials featuring the practice's information.  The practice can also access free downloads for use on its own website and in its customer communications.  Yet another service offered by Heraeus is its Heraeus Dental 360 e-newsletter, which offers customers marketing tips and other "news you can use."

For more information on Heraeus or its products, call (800) 431-1785 or visit www.heraeusdentalusa.com.

About Heraeus

Heraeus, the precious metals and technology group headquartered in Hanau, Germany, is a global, private company with 160 years of tradition. Our fields of competence include precious metals, materials, and technologies, sensors, biomaterials, and medical products, as well as dental products, quartz glass, and specialty light sources. With product revenues of euro 4.1 billion and precious metal trading revenues of euro 17.9 billion, as well as more than 12,900 employees in over 120 subsidiaries worldwide, Heraeus holds a leading position in its global markets.  

SOURCE Heraeus