Heraeus' Venus Diamond® Helps Clinicians Work Everyday Miracles

SOUTH BEND, Ind., May 15, 2012 /PRNewswire/ -- Heraeus Kulzer, LLC, the worldwide leader in dental esthetics, recently launched a new initiative entitled TLC: Transforming Lives Chronicles. The campaign involves a series of news releases about dental professionals nationwide who have used the company's materials to create a profound impact on a patient's lives. 

(Photo: http://photos.prnewswire.com/prnh/20120515/DE07369 )

While most of the stories profiled in the TLC series involve patients suffering severe physical or financial problems, the vast majority of patients who have their lives transformed every day by talented dental professionals using Heraeus' state-of-the-art materials come from far more conventional backgrounds. Like Maggie, a Tulane University student who recently tripped and chipped her tooth on a campus sidewalk.

While Maggie's predicament might not seem the stuff of nightly news headlines, to Maggie it was a very big deal.  Consider the fact that numerous studies have shown that one of the first things we notice about the people we meet is their teeth. Having even slightly crooked or yellow teeth can be a great source of insecurity, particularly for someone experiencing the peer and social pressures associated with college life.  So you can imagine how horrified Maggie was when she looked in the mirror and saw what a New Orleans sidewalk had done to her formerly perfect smile. Far from her Chicago home, she called her mother in a self-described "panic" and asked what she should do.  Her mother called Maggie's Chicago-area dentist, and he referred her to New Orleans dentist Mike Malone, DDS.

Fortunately for Maggie, Dr. Malone isn't just any dentist; he's the past president of the American Academy of Cosmetic Dentistry.  Using Heraeus' Venus Diamond universal composite, Dr. Malone was able to restore Maggie's chipped tooth in a single visit.  "My two associates and I love the handling and looks of Venus Diamond and use it virtually every day," said Dr. Malone.

Venus Diamond universal composite allows dentists to easily create natural‐looking restorations due to a patented monomer matrix and a well‐balanced filler system.  The innovative formulation of this nano hybrid composite delivers a unique combination of extremely low shrinkage stress, high stability and long‐lasting esthetics. "Numerous in‐vivo studies conducted by respected researchers around the world have clearly documented the clinical efficacy of Venus Diamond," said Amanda Holland, Heraeus Product Manager.  "Highly knowledgeable and talented clinicians like Dr. Malone know they can count on Venus Diamond to help them transform the lives of their patients, which is why it is increasingly becoming the universal composite of choice."

For more information on Heraeus or its products, call(800) 431-1785 or visit www.heraeusdentalusa.com.

About Heraeus

Heraeus, the precious metals and technology group headquartered in Hanau, Germany, is a global, private company with more than 160 years of tradition. Our fields of competence include precious metals, materials, and technologies, sensors, biomaterials, and medical products, as well as dental products, quartz glass, and specialty light sources. With product revenues of euro 4.8 billion and precious metal trading revenues of euro 21.3 billion, as well as more than 13,300 employees in over 120 subsidiaries worldwide, Heraeus holds a leading position in its global markets.

SOURCE Heraeus Kulzer, LLC