Heraeus Celebrates the Profound Impact of Dentistry with "Transforming Lives Chronicles"

SOUTH BEND, Ind., Feb. 17, 2012 /PRNewswire/ -- Heraeus Kulzer, LLC, the worldwide leader in dental esthetics, recently began chronicling the power of dentistry to transform lives.  The company will issue an on-going series of "Transforming Lives Chronicles" news releases about dental professionals who have partnered with the company to enhance  the lives of patients suffering from serious dental problems. 

"When people think of dental esthetics, often the first thing that comes to mind is a vanity-based cosmetic procedure," said Nicole Turner, Heraeus Director of Marketing.  "The truth is that the goal of dental esthetics is often not to indulge vanity, but to  restore a patient's quality of life and self-esteem."  Unfortunately, very often the patients in need of advanced dental esthetic care are low income individuals without the means to pay for the treatment that is required.

Heraeus' "Transforming Lives Chronicles" will share touching stories of how caring dental professionals are using Heraeus materials to come to the aid of people whose suffering ranges from chronic pain to the inability to chew properly to an almost crippling fear of smiling.  The professionals are donating their time and skills, Heraeus is donating their state-of-the-art materials, and the result is that these patients are again enjoying life, feeling good about themselves, and in some cases getting jobs that were previously unattainable for them due to their dental problems.

"Our corporate mission is to enable dental practices and dental labs to transform the lives of their patients," said Ms. Turner.  "By chronicling these inspirational stories, we hope to create awareness among both the dental community and the public of the truly amazing things that can happen when talented, caring clinicians take advantage of state-of-the-art dental technologies and materials."  She added, "When you think about the remarkable compassion and generosity displayed by the dental professionals we are profiling, it becomes clear just how fitting 'TLC' is as the acronym for this story series."

For more information on Heraeus or its products, call (800) 431-1785 or visit www.heraeusdentalusa.com.

About Heraeus

Heraeus, the precious metals and technology group headquartered in Hanau, Germany, is a global, private company with 160 years of tradition. Our fields of competence include precious metals, materials, and technologies, sensors, biomaterials, and medical products, as well as dental products, quartz glass, and specialty light sources. With product revenues of euro 4.1 billion and precious metal trading revenues of euro 17.9 billion, as well as more than 12,900 employees in over 120 subsidiaries worldwide, Heraeus holds a leading position in its global markets.  

SOURCE Heraeus Kulzer, LLC