Hennessy Launches the Very Special Flask, in Limited Edition Hennessy V.S. Flask Sleeve

New Stylish Summer Accessory That Refreshes the Cognac Experience

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Jun 24, 2010, 08:05 ET

NEW YORK, June 24 /PRNewswire/ -- Hennessy, the number one selling cognac in the world, is appealing to a hip generation of consumers with the launch of its limited edition Hennessy V.S. flask sleeves, this summer's must-have accessory.

The new, customized Hennessy V.S. flask sleeve is the first of its kind, protected by a silicon "skin" which can be found in a variety of vibrant, stylish colors including red, yellow, purple, and green, to complement and promote individual style. The Hennessy V.S. flask sleeve becomes a fashionable and essential item for the contemporary consumer who savors the fine taste of cognac and is looking for something lightweight and easy to use. This chic new product also has a slim profile which makes it easier to transport and store, is extremely durable and reusable, and the different sleeve color options allow for an interchangeable look.

"Hennessy V.S. is a brand consumers love and trust," said Andy Glaser, Senior Vice President Hennessy Business. "With this limited edition of the Hennessy V.S. flask sleeves we wanted to introduce an accessory that is appreciated by our loyal consumers, but also appeals to the modern generation of cognac consumers."

These 'Very Special' flasks with their must-have sleeves are currently available in local spirits stores in New York, New Jersey, Rhode Island and Connecticut, expanding into more states throughout the summer. The suggested retail price is $12.99.

For more information on the Hennessy V.S. flask sleeve, visit WWW.HENNESSY.COM.

About Hennessy

Hennessy is imported and distributed in the U.S. by Moet Hennessy USA and is a subsidiary of LVMH (Moet Hennessy-Louis Vuitton). Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.

SOURCE Hennessy