Henkel and Tempe Community Action Agency Launch 'Shower Power' Mobile Shower Trailer

Project Provides Showers for the Working Homeless

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Apr 30, 2010, 11:00 ET

SCOTTSDALE, Ariz., April 30 /PRNewswire/ -- Henkel Consumer Goods Inc. is teaming up with Tempe Community Action Agency (TCAA) to launch "Shower Power," a mobile shower trailer that will provide free showers to homeless community members. The Shower Power trailer will be unveiled on Tuesday, May 4 at 5:00 p.m. at Grace Community Church, 1200 E. Southern Ave. in Tempe.

(Logo: http://www.newscom.com/cgi-bin/prnh/20091111/HENKELLOGO )

Shower Power is the ambitious class project of Tempe Leadership Class XXV, and will provide showers to homeless individuals who participate in the Interfaith Homeless Emergency Lodging Program (I-HELP), which provides overnight shelter to the working homeless. Henkel's Dial® brand sponsored the construction of the mobile shower trailer, and Henkel is also donating Dial® body wash, Right Guard® and Soft & Dri® deodorants, and Citre Shine® shampoo for use in the showers, along with 100 towels and Purex® laundry detergent for washing the towels.

"Because of the intense heat in Arizona, homeless individuals struggle to obtain and maintain gainful employment due to the lack of proper hygiene. With 50% of the current I-HELP clients having obtained employment, the addition of the mobile shower trailer will provide greater opportunity for the working homeless to greatly increase their self-sufficiency and obtain housing," said Stephen Sparks, Director of Operations for TCAA.

"Henkel is proud to support this worthwhile project to make showers available to the working homeless," said Ryan Gaspar, Senior Brand Manager of Henkel. "When we were approached by TCAA about getting involved in Shower Power, it was a natural fit for our Dial® body wash brand and our other personal care brands. We're pleased that we're playing a part in helping the homeless find and keep jobs."

Tempe Community Action Agency (TCAA) is a non-profit human services organization that created and manages I-HELP, in partnership with the local faith community. Seven nights a week, 25 faith-based organizations open up their facilities to provide shelter, food, and other services to the growing population of working homeless in our community through I-HELP. More information and videos are available on their website at www.tempeaction.org

Henkel in North America:

Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives. Visit www.henkelna.com for more information.

Henkel has been committed to making people's lives easier, better and more beautiful for more than 130 years. A Fortune Global 500 company, Henkel offers strong brands and technologies in three areas of competence: Home Care, Personal Care and Adhesive Technologies. Each day, about 50,000 employees worldwide are dedicated to fulfilling Henkel's claim "A Brand like a Friend." In fiscal 2009, Henkel generated sales of $18.86 billion and adjusted operating profit of $1.84 billion.