Helzberg Diamonds Designates Rosetta as its Interactive Agency of Record

PRINCETON, N.J., Nov. 3 /PRNewswire/ -- Rosetta, the largest independent digital and direct interactive agency in the United States, announced that it has been designated by Helzberg Diamonds® as its interactive Agency of Record (AOR). Rosetta has been providing interactive marketing services to Helzberg since 2007.

As Helzberg's interactive AOR, Rosetta will provide a broad range of services, including digital marketing strategy, user experience / conversion enhancement, paid search engine marketing, search engine optimization, display advertising, social media and advanced analytics.

"Rosetta has a unique mix of strategic marketing insight and the ability to deliver results through focused execution," said Beryl Raff, CEO of Helzberg Diamonds. "Whether helping us to develop our retail eCommerce strategy or managing our interactive marketing, their hard work, expertise and commitment to our business is highly evident."

"We are delighted to build upon the strong partnership we have with Helzberg Diamonds as its interactive Agency of Record. We look forward to a bright future together as we continue to enhance their connections with current customers and expand their reach into additional consumer segments through interactive channels," said Rosetta Partner Paul Elliott.

About Rosetta

Rosetta is the largest independent interactive agency in the US and is ranked by AdAge among the top ten digital agencies in the country. Engineered for the connected world, Rosetta was founded in 1998 to pilot brands through an ever-changing marketing landscape and drive measurable business impact. Rosetta enables brands to transform their marketing through the discovery of unique insights about their best consumers' wants and needs and then connecting with them in the most innovative and personally relevant way across all touch points and over time. Rosetta recently acquired LEVEL Studios, a leading developer of total user experiences.

The combination of a patented approach to market segmentation; technological depth across platforms and devices; world class creative, design and user experience capability; scale and integrated structure; and deep vertical industry expertise have attracted many of the nation's leading brands to Rosetta. The agency's clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson and Novartis in Healthcare; Coach, Express, Jos. A. Bank, OfficeMax and Valvoline in the Retail sector; Citizens, M&T and Nationwide in Financial Services; Marriott in Travel and Leisure; Microsoft, Rogers Communications and T-Mobile in Communications, Media and Technology; and MSC Direct, Wirtz Beverage and Lincoln Electric in B2B.

Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Denver, Boston, Chicago and Toronto. The acquisition of LEVEL adds offices in Los Angeles, San Luis Obispo and San Jose, CA, to Rosetta's footprint.

For more information, visit http://www.rosetta.com.

About Helzberg Diamonds

Helzberg Diamonds®, a retail and online jewelry store focused on customer service, was founded in 1915 and has over 230 stores nationwide, featuring a wide selection of fine jewelry, including diamond engagement and wedding rings, precious gems and watches. Helzberg Diamonds takes pride in its history of offering exceptional value, exclusive designs and timeless jewelry. Helzberg Diamonds is based in North Kansas City, Mo., and is part of the Berkshire Hathaway, Inc. family of companies. For the locations nearest you, call 1-800-HELZBERG (800-435-9237) or visit http://www.helzberg.com.

SOURCE Rosetta

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