HelloFresh Turns (RED) In June 2017
Meal Kit Service to Exclusively Partner for EAT (RED) SAVE LIVES
NEW YORK, May 22, 2017 /PRNewswire/ -- HelloFresh, one of the world's leading meal kit delivery companies, has partnered with (RED) for the EAT (RED) SAVE LIVES campaign to engage the culinary community in the fight against AIDS by offering limited edition (HELLOFRESH)RED meal kits to home cooks across the country. Throughout the month of June, recipes from (RED) chef ambassadors Mario Batali, Emeril Lagasse, Carla Hall and Rachael Ray will be available in HelloFresh meal kits. HelloFresh will offer $20 off, as well as donate $20 to the Global Fund from every order made by a new customer during the month of June using code HelloRED. Additionally, The Bill & Melinda Gates Foundation will match every dollar raised, up to $500,000. This is the first time that home cooks across the country can support the AIDS fight in their own kitchens through a variety of chef-designed recipes, with the goal to #86AIDS.
"Working with these (RED) chef ambassadors to support an important issue is a true honor for HelloFresh," said Ed Boyes, CEO of HelloFresh US. "Bringing EAT (RED) SAVE LIVES into customers' homes with our meal kits will surely help in making an even larger impact in fighting AIDS. HelloFresh is a natural partner to generate awareness and empower home cooks to be a part of the (RED) impact."
These chefs are known for getting creative in the kitchen, and they each developed a recipe that will be offered in the meal kits, weekly throughout June. Starting with Mario Batali's Spaghetti with Fresh Tomatoes, Chorizo, and Basil available in the box from June 3rd to 9th, home chefs will rightly feel like they are dining in one of Batali's Michelin-starred restaurants. The week of June 10th to 16th will have Emeril Lagasse's Herby Dijon Chicken Breasts with Zucchini and Red Potatoes, which will lead to Rachael Ray's Grilled Buffalo Chicken with Carrot-Celery Slaw and Mashed Taters, the following week of June 17th to 23rd. Lastly, Carla Hall's Summery Lemon Chicken with Tarragon Chimichurri will be available in the box from June 24th to 30th. Customers can select one chef ambassador recipe, plus two others, as part of their weekly HelloFresh delivery.
"Spaghetti with chorizo and juicy fresh tomatoes is what I crave in the summer. It's quick, it's customizable and I love turning up the spice by adding extra jalapeños. The best part… when you order it during June, it's raising money and awareness to fight AIDS with (RED). Bring on the heat!," said chef Mario Batali.
Deborah Dugan, CEO, (RED), said "We're thrilled to be teaming-up with HelloFresh this June to bring (RED) into kitchens across the country. There is so much that home cooks can do to support the AIDS fight, and what better place to start that conversation than with the delivery of these delicious (HELLOFRESH)RED meal-kits created by our hugely talented chef ambassadors, Mario Batali, Rachael Ray, Emeril Lagasse and Carla Hall."
In addition to the $20 donation by HelloFresh for new subscribers, all customers will have an opportunity to donate directly via the HelloFresh website, with those donations being matched by The Gates Foundation, up to $75,000. All money raised will go to The Global Fund. Visit HelloFresh.com/eatRED or RED.org for additional information, or learn more about (RED) on Facebook, Instagram and Twitter.
About HelloFresh
HelloFresh currently operates in the USA, the United Kingdom, the Netherlands, Australia, Germany, Belgium, Austria, Canada and Switzerland. HelloFresh delivered 23.9 million meals in the 3-month period up to 31 December 2016 to over 850,000 active subscribers. HelloFresh was founded in November 2011 and is based in Berlin. Additional offices are located in New York, London, Amsterdam, Zurich, Sydney and Toronto. HelloFresh was ranked as the fastest growing European company by the Financial Times based on revenue growth between 2012-2015.
About (RED) ™
(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world's most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, GAP, MCM, Salesforce, SAP, Starbucks, Telcel. (RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Andaz, Billecart-Salmon, Fatboy USA, Fully, Girl Skateboards, Le Creuset, Mophie, S'well and Vespa.
To date, (RED) has generated more than $465 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 90 million people with prevention, treatment, counseling, HIV testing and care services.
PRESS CONTACT:
For HelloFresh:
The Door | [email protected]
Heather Muhleman | [email protected] | 914-299-5533
Shara Seigel | [email protected] | 929-290-5475
For (RED): [email protected]
SOURCE HelloFresh
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