Hello Welcomes New Executive Leadership

MONTCLAIR, N.J., July 31, 2014 /PRNewswire/ -- Naturally friendly oral care brand hello has expanded its executive and management teams with several highly experienced and talented leaders to foster continued innovation and growth. After an incredible first year in market, with retail distribution covering more than 25,000 US doors and a growing international footprint, the introduction of new team members and internal promotions have positioned hello to continue refreshing and reinventing the oral care category. With the roles of Chief Operating Officer, Chief Financial Officer, Director of Marketing, and Executive Vice President of Sales now solidified, hello is stacked with a group of strong leaders and strategic thinkers to ensure the company is friendlier and faster-growing than ever:

• Hello is proud to announce Steve Lloyd as Chief Operating Officer. Formerly the CEO of Boots North America, the largest and most trusted health & beauty retailer in the UK, Steve has held numerous international leadership roles, with experience that spans eight countries around the globe. Steve's role is to ensure operational quality across all functions within hello, and he is leading the development of growth strategy, structures and processes to support fast-paced change. In short, Steve makes sure everything that needs to happen, happens in a smart, timely and friendly manner.
  
  
• With over 20 years of experience, hello is excited to have Lisa Kaplowitz  join the team as Chief Financial Officer. She comes to hello with an established record of growing businesses and increasing profitability at both large publicly-traded companies and entrepreneurial start-ups.  Lisa was an investment banker before functioning as the Treasurer of Bed Bath & Beyond and CFO of LittleMissMatched, a PE-backed start-up in New York City. Lisa's hands-on approach to financial planning and strategic execution positions her well to ensure long-term growth for the brand, while still being friendly.
  
  
• Next, joining the hello team is Christi (Helsel) Botello, who most recently led the Global Almay Brand at Revlon, and previously held senior brand leadership roles at Procter & Gamble and Avon. Christi takes on the position of Director of Marketing with the mission to spread the word in a fast, furious, and of course, friendly way. She brings an extensive background in brand management, creative development and digital/social strategy, with a track record of successfully building and growing challenger brands.
  
  
• In recognition of hello's incredible retail sell-in results, John Ende has been promoted to Executive Vice President of Sales as the company prepares to expand its sales force in its second year in-market. A West Point graduate and veteran of Mentholatum, Johnson & Johnson and the U.S. Army, John is the leader responsible for hello's impressive and expansive retail presence. John's determination and innate friendliness will continue to play a prominent role in the ongoing expansion of the brand domestically and internationally.  

"As the company transitions from year one into year two, the new and expanded leadership team will continue to establish hello as the brand that finally makes personal care more, well, personal," said hello's founder and CEO, Craig Dubitsky.  "We're growing like crazy, and this passionate and extremely experienced team has the goods to deliver on the scale of the opportunity before us."

About Hello Products LLC
Hello Products LLC is the first seriously friendly™ oral care brand. Aiming to be your swish come true, perfect dose of freshness and newest main squeeze, hello has a unique line-up of mouthwashes, breathsprays and toothpastes. Both tasty and beautiful, the products were created to keep mouths fresh, clean and healthy in a fun, friendly and new way. All hello products are vegan, cruelty-free and free of triclosan, alcohol, dyes and artificial sweeteners. Being such "free" products, it's only natural that hello is also made in the good ol' US of A. Let's be friends - please visit us at www.hello-products.com and follow us on Facebook at Hello Products or on Twitter, Instagram and Pinterest @helloproducts.

SOURCE Hello Products LLC

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