Hello® Receives Leaping Bunny Certification

Seriously Friendly™ Oral Care Products Recognized for Cruelty-Free Practices

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Feb 27, 2014, 09:07 ET

MONTCLAIR, N.J., Feb. 27, 2014 /PRNewswire/ -- Hello Products LLC, developer of the world's first seriously friendly™ oral care products, is pleased to announce that the line is now Leaping Bunny certified, reinforcing hello's commitment to seriously friendly standards, including never testing their products on animals. With the Leaping Bunny cruelty-free designation, consumers can be confident that animal testing is not a part of hello's product development.

"We are committed to making safe, effective, delicious, and seriously friendly products at hello, and we don't think there's anything friendly about testing on animals," said Craig Dubitsky, founder and friendly CEO of hello products. "We think our four-legged head of HR and Chief Greeting Officer, Harbor, would agree. We are extremely proud of our supplier partners for meeting the Leaping Bunny standards on the non-testing of their ingredients on animals, and we thank the folks at Leaping Bunny for doing what they do, and for certifying hello products as cruelty-free."

"We are very excited to welcome hello products into the Leaping Bunny Program. Their certification means that consumers have more choices to purchase cruelty-free dental care products at stores nationwide," said Kim Paschen, communications manager of the Leaping Bunny Program. "And we are happy to see that safe, effective dental care can be accomplished without the need for animal testing."

hello successfully received Leaping Bunny cruelty-free designation after a detailed review to ensure the Corporate Standard of Compassion for Animals is upheld throughout the entire manufacturing process.

Since 1996, the Coalition for Consumer Information on Cosmetics (CCIC) Leaping Bunny Program has certified more than 540 companies as being cruelty-free. The Leaping Bunny Program is internationally recognized and used throughout the United States, Canada, and Europe. Consumers can support cruelty free products like hello, by only selecting to use products that appear in Leaping Bunny's Compassionate Shopping Guide, which is available both as a wallet-sized paper guide and as free app for smartphones.

hello is available online and at leading drug, mass and grocery retailers nationwide in three great flavors, including Supermint, Pink Grapefruit Mint and Mojito Mint. Learn more about hello products (and Skype directly with the team in real-time) at greetfreely.com, or say hello at facebook.com/helloproducts, and via Twitter, Instagram, and Pinterest @helloproducts.

About Hello Products LLC
Hello Products LLC, is the first seriously friendly™ oral care brand. At hello, we thought it was time personal care became, well, personal again. And beautiful. So we created friendly, effective, delicious, pain-free and gorgeous products that elevate the everyday. The range includes toothpaste, mouthwash, breath sprays and toothbrushes all designed to let people greet freely™. All hello products are vegan, never tested on animals, bpa-free, cruelty-free, and made in the friendly USA. hello products contain no triclosan, alcohol, dyes, or artificial sweeteners. For more information please visit www.hello-products.com.

About Coalition for Consumer Information on Cosmetics
Since 1996, the Coalition for Consumer Information on Cosmetics has been connecting compassionate consumers with cruelty-free companies. The CCIC is made up of the following organizations: American Anti-Vivisection Society; Animal Alliance of Canada; Beauty Without Cruelty, USA; Doris Day Animal League; Humane Society of Canada; The Humane Society of the United States; and the New England Anti-Vivisection Society. CCIC's international partner is the European Coalition to End Animal Experiments. For more information, contact the CCIC at (888)546-CCIC or [email protected]. www.leapingbunny.org.

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SOURCE Hello Products LLC