Helix Atlantic City Symposium to Highlight Matching an Agent's Persona with a Client

Dynamic Symposium Series Continues for Helix Members in June

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May 21, 2012, 10:15 ET

ARLINGTON, Va., May 21, 2012 /PRNewswire/ -- ARC will resume its popular Helix™ Symposium series June 3-4 in Atlantic City, N.J., with a brand new session focused on travel professionals understanding their own selling personas and their buyers' personas. The session, presented by industry leader Joanie Ogg, CTC, MCC, and principal of Joanie Ogg Marketing Group, will help agents learn to increase revenue and attract new clients. The symposium is open to Helix members as well as those wishing to join the program, offering networking opportunities, industry insight, and best business practices to run a home-based or retail travel agency.

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"It's not enough today to approach consumers without a deeper understanding of what motivates them as an individual, and how they see you in the same light," Ogg said. "Appreciating a buyer's persona and how that interacts with your own will help you attract new clients and sell more travel overall."

Stuart Cohen, Chief Motivation Officer at Exclamation Points, Inc. and host of the Stuart Cohen Show, will speak about building a powerful travel agent business plan and give The Secret to Building a Bigger, Better, Business! Cohen commented, "I'll be sharing golden nuggets of wisdom in this comprehensive training program to stimulate all businesses no matter how long they've existed. I will also help attendees sharpen their focus and shed the unproductive activities that hinder them from being successful. I recommend any agent within 200 miles of this event reserve a seat immediately and start driving. This symposium format is brilliant."

The always-popular Supplier Speed Dating Roundabout will also give attendees a chance to connect one-on-one with each of the 13 preferred suppliers that will be in Atlantic City. Other highlights of the Helix Symposium include presentations by Platinum Sponsors Funjet Vacations and Gold Sponsor Carnival Cruise Lines®. Additionally, travel agent Margie Jordan, CEO of Jordan Executive Travel Service, will discuss social media's role in today's travel agency, and MLB Travel Associates LLC owner Marty Braunstein will round out the educational agenda by speaking about the significance of preferred suppliers.

To view the entire agenda, please click here.

Helix is an exclusive members-only program for home-based and retail travel agencies. It offers a preferred supplier portfolio covering all segments of travel, multiple business services, and the professional education and training opportunities to assist agencies in operating more efficiently and becoming more profitable. Helix currently features more than 40 preferred suppliers in its portfolio.

More information about the June and other Helix Symposiums and joining Helix is available at http://www.joinhelix.com.

About ARC:

As the financial backbone of the U.S. travel industry, ARC enables commerce among travel agencies, airlines, and travel suppliers, and offers them secure and accurate financial settlement services. About 16,000 travel agencies and 190 airlines make up the ARC network. In 2011, ARC settled more than $82 billion worth of transactions between travel sellers and airlines. ARC also supplies transactional data to organizations, facilitating better business decisions through fact-based market analyses. Established in 1984, ARC is headquartered in Arlington, Va. For more information, visit www.arccorp.com.

SOURCE ARC