"Helicopter" Moms Overhead! 17% of Moms Admit to Hovering

SAN JOSE, Calif., May 7, 2012 /PRNewswire/ -- When it comes to parenting styles, most parents consider themselves pretty easy going. But the latest JustAsk! research from Crowd Science (http://crowdscience.com), an audience segmentation and targeting company, surveyed moms and found 17% admit that their parenting style is "extremely hands-on, having full control." But the vast majority of moms surveyed don't believe they overdo it, with 83% feeling neutral or disagreeing that this is their parenting style.

(Photo:  http://photos.prnewswire.com/prnh/20120507/LA02502-a)
(Photo:  http://photos.prnewswire.com/prnh/20120507/LA02502-b)

The Facebook Factor: Staying in touch with—and on top of—their children, regardless of parenting style, has become easier as the study found half of moms are 'friends' with their kids on Facebook.

"It's no surprise in the age of social media, that 79% of moms share content like videos, photos and links with friends and family online, but the fact that they use digital channels to stay connected with their kids is very telling," says Sandra Marshall, VP of Research at Crowd Science. "Moms today are no different than in the past. They just want to stay connected with the people that matter to them most: their kids."

Despite the increasing ubiquity of smartphones and tablets and the growing consumption of online video, just one in ten moms consider themselves "Early Adopters," acknowledging they don't tend to buy gadgets and devices when they first hit store shelves.

Regardless of technology and parenting style, most moms are happy. More than half agreed with the statement "I am a generally happy person," while 17% admitted to feeling stressed, with "much more stress than I can handle."

Research was based on a sample size of 167 moms and was conducted across the Crowd Science network between March 14th and April 9th, 2012. 

Results from the Helicopter Mom's study will be reviewed in a free webinar hosted by Crowd Science Wednesday, May 16th at 10:00 am Pacific/1:00 pm Eastern. To register visit: http://crowdscience.com/momwebinar

About Crowd Science  

Crowd Science is innovating audience targeting and segmentation for online publishers by providing technology to improve advertising precision and increase revenue.

JustAsk! is a Crowd Science opinion research initiative delivering timely, topical insights about consumer attitudes. Research is ongoing, conducted via survey technology and uses random sampling across a network of 10,000 websites.

For more information about this study, or to request a copy of the research, email [email protected]

Media Contact:
Mike Smith
MSBD, Inc
[email protected]
703.623.3834

SOURCE Crowd Science

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