Heineken® Now Accepting Submissions for #15secondpremiere

NEW YORK, March 3, 2014 /PRNewswire/ -- Heineken^®, the official beer sponsor of the Tribeca Film Festival (TFF), announces #15secondpremiere, a social call-to-action that challenges people to get outside their comfort zone at TFF. From now until 11:59pm EST on Friday, March 7^th, Heineken is accepting film pitches via Twitter and will select one to produce as an epic 15-second short to premiere at a private event at the Festival. People can enter by sending their movie pitch in a single tweet, using #15secondpremiere.

The winner of #15secondpremiere will be thrust into the limelight at Tribeca Film Festival, where they will serve as the face of the film, introducing the movie before industry influencers and media, and fielding questions from the audience after seeing the end result of their 140 character screenplay for the very first time. By bringing the biggest production of a15-second film to a private event at the Tribeca Film Festival, the brand will create a stage for Tweeters alike to answer for their tweet in front of a capacity crowd.

"At Heineken, we're always looking for unique moments of tension to push Men of the World outside their comfort zones," said Pattie Falch, Brand Director, Heineken Sponsorships & Events. "We thought #15secondpremiere provided a unique opportunity to bridge the online behavior of tweeting from the comfort zone of your own home – with a really interesting, albeit nerve-racking, offline experience at Tribeca Film Festival."

In its sixth year at the Festival, Heineken will take its sponsorship to new levels with unique events that encourage people to get outside their comfort zone and have legendary experiences.  #15secondpremiere is the first of these programs that the brand is unveiling. Fans can follow the brand's Facebook page (Facebook.com/Heineken) or Twitter (@Heineken_US) before and during the Festival to learn more.

NOTES TO EDITORS:

Full rules and regulations can be found here.

2014 entries will be searchable on Twitter via the #15secondpremiere hashtag.

About HEINEKEN USA

HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand, Heineken Light, Amstel Light, Newcastle Brown Ale, and Strongbow cider. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com.

ASSETS:  #15SECONDPREMIERE LOGO

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Simone Brathwaite
Edelman Consumer Marketing
250 Hudson Street| NY, NY 10013
T 212.704.4497| F 866.639.1523

SOURCE HEINEKEN USA