Heike Reid, VP of Business Development Promoted to PBE Senior Leadership Team

Heike Reid joined PBE in May 2016 as the VP of Business Development. She is responsible for the leadership of the company's Consumer Products, Private Label, Gelok and R & D business units. Heike brings to the PBE Senior Leadership Team over 24 years of extensive marketing, sales, and executive leadership experience in consumer and personal care hygiene markets. Prior to arriving at PBE, she served as the Executive Vice President of Sales and Marketing for Albaad U.S.A. Heike's previous experience also includes senior business development leadership positions with Ontex International, Irving Consumer Products, and First Quality retail. 

"We are extremely pleased that Heike Reid has joined our Senior Leadership Team. As VP of Business Development, Heike has demonstrated proficient leadership skills that have contributed to significant growth in PBE's consumer, private label, and Gelok business units. Heike's extensive industry background, talents, and comprehensive senior leadership experience will be an asset to PBE's Senior Leadership Team" indicated Chuck Stocking, PBE's Co-CEO. 

About PBE
PBE is a world class manufacturing firm that develops and markets innovative, high-performance absorbent products with applications in health care, industry, and consumer products. It is a woman-owned, family enterprise celebrating over 50 years of service with headquarters outside Toledo, Ohio. PBE is committed to offering its associates exceptional opportunities for personal and professional growth in an environment that nurtures entrepreneurism, teamwork, family, and a dedication to serving its markets and the community. The CEOs of PBE were recently recognized as Ernst and Young Entrepreneurs of the Year for Michigan and Northwest Ohio.

With the support of over 250 associates, PBE manufactures a variety of products, including those that are designed to materially affect the quality of life for individuals in hospitals, nursing homes, clinics and homecare settings:

• Tranquility® incontinence and moisture-management products address concerns about skin breakdown, wound management, odor control and infections.
• Pillow Paws® safety footwear addresses the risk of slips and falls and hygiene issues.
• NeutroPhase® skin and wound cleanser facilitates the rapid healing of wounds.

In addition, PBE produces engineered-absorbent materials through the brand GELOK® that are sold to manufacturers and converters who transform them into a wide variety of consumer, infant, and pet care products, industrial materials and healthcare solutions. PBE's mission is to do that which is honorable, promote a high standard of business ethics in its own affairs, and raise the business ethics of the community.

Contact: Jane Curry, Corporate Communications
Email: [email protected]

SOURCE Principle Business Enterprises, Inc.