Heavy Reading Charts M2M Technology & Service Opportunities

NEW YORK, July 6 /PRNewswire/ -- M2M (machine-to-machine) is fast emerging as a strong revenue opportunity for network operators and technology suppliers, and two new reports from Heavy Reading Mobile Networks Insider (www.heavyreading.com/mobile-networks) identify and analyze the factors and the market leaders that will drive M2M revenue growth to as much as $19 billion over the next five years.

M2M on the Rise: The Technology Perspective identifies and analyzes key issues that affect M2M deployment choices. This 20-page report details the advantages and disadvantages of using various network options such as CDMA2000, GPRS, LTE, private radio, WiFi, and WiMax, in terms of factors such as cost, bandwidth requirements, and coverage. The report also looks at how each technology fits into certain verticals, including asset tracking, utilities, security, digital signage, and health care.

For a list of companies included in M2M on the Rise: The Technology Perspective, http://img.lightreading.com/uni/pdf/mni0710_companies_2.pdf

M2M on the Rise: The Services Perspective focuses on the opportunities that network operators have to capture revenue and market share for M2M services. This 20-page report profiles and analyzes M2M service strategies from nine leading suppliers, including analysis of each supplier's offerings in terms of applications offered, standards supported, competitive differentiators, marketing strategies, and technology partners.

For a list of companies analyzed in M2M on the Rise: The Services Perspective, http://img.lightreading.com/uni/pdf/mni0710_companies_1.pdf

"M2M is a major, long-term growth opportunity," notes Tim Kridel, research analyst with Heavy Reading Mobile Networks Insider and author of M2M on the Rise: The Technology Perspective. "More and more wireless carriers have gotten serious about targeting M2M, creating business units and partnerships designed to reduce cost, risk, and time to market for their customers and customers' customers."

"Now that M2M applications have matured and are proving their value, service providers are jumping in with both feet," says Denise Culver, research analyst with Heavy Reading Mobile Networks Insider and author of M2M on the Rise: The Services Perspective. "M2M connections are expected to see impressive growth from the current 75 million devices to about 225 million devices in 2014, which could push the M2M market to $19 billion worldwide by 2014."

Key findings of M2M on the Rise: The Technology Perspective include:

• M2M market growth is being fueled in part by the arrival of end-user devices with M2M features, such as the Amazon.com Kindle.
• Some M2M providers are considering 3G, LTE, and WiMax deployments due to fears about 2G and 2.5G phase-outs.
• LTE and WiMax are at a competitive disadvantage in the M2M sector in terms of coverage and module costs.
• Some M2M users are interested in SLAs amid concerns about overloaded cellular networks, a fear that is somewhat overblown.

Key findings of M2M on the Rise: The Services Perspective include:

• M2M applications are primarily designed to use low bandwidth, provide continuous data streaming, and deploy wireless sensors.
• Service providers should create partnerships with outside vendors to quickly develop innovative M2M connectivity platforms and gain competitive advantage.
• One of the most popular M2M solutions is tracking, because it is easy for customers to understand what it does and how it can save time and money.
• M2M will experience the most services growth in asset control, protection of hard and personnel-based assets, and supply chain management.

M2M on the Rise: The Technology Perspective and M2M on the Rise: The Services Perspective are both available as part of an annual single-user subscription (six issues) to Heavy Reading Mobile Networks Insider, priced at $1,595. Individual reports are available for $900 (single-user license).

To subscribe, or for more information, please visit: www.heavyreading.com/mobile-networks. For more information on all of Heavy Reading's Insider services, please visit www.heavyreading.com/research.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses – media solutions, marketing services and professional information – UBM TechWeb produces the most respected and consumed brands, applications and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web & Digital professionals, Software and Game developers, Government decision makers, and Telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands includes: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek, Light Reading and Gamasutra; research, training and certification services, including HDI, Pyramid Research and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities – from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com.

SOURCE Heavy Reading

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