NEW YORK, Sept. 1, 2017 /PRNewswire/ -- Through telethons and other fundraising outreach, viewers of Hearst Television stations have contributed $4.1 million for American Red Cross programs to provide relief to victims of the devastating flooding wreaking havoc in South Texas.
Hearst's KCRA-TV in Sacramento alone raised more than $750,000, while WCVB-TV in Boston raised more than a half million dollars, each in less than 24 hours.
Additionally, Hearst Television employees have donated to Harvey relief efforts under a matching program from Hearst Television's parent, Hearst, which is donating $1 million to the Greater Houston Red Cross and is also matching employee donations, dollar for dollar, up to an additional $1 million to the Red Cross's efforts across the Gulf region. Taken together, the contributions made via the Hearst Television station telethons and the donation and employee match bring Hearst's total support for Harvey relief efforts to more than $5 million.
"We couldn't be more grateful to our viewers and colleagues who have come to the aid of the thousands of flood victims in Texas and the border gulf regions with extraordinary generosity," said Jordan Wertlieb, Hearst Television president. "We are proud of the broadcasters and local media who have been on the forefront informing Americans of this crisis as it developed and who have raised millions of dollars for relief efforts. Once again, the local media industry has shown itself to be a vital resource and partner to communities in crisis."
Hearst Television's sister company, Hearst Newspapers, owns the Houston Chronicle and the Beaumont Enterprise, among other Texas newspapers.
About Hearst Television
Hearst Television owns and operates television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Hearst Television is recognized as one of the industry's premier companies, and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst. The Company's Web address is www.hearsttelevision.com.
SOURCE Hearst Television
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