Healthy Pet® Partners With Petco® to Expand ökocat™ Natural Cat Litters Nationally

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Sep 10, 2018, 07:43 ET

FERNDALE, Wash., Sept. 10, 2018 /PRNewswire/ -- Healthy Pet is happy to announce that ökocat natural litter is now available at Petco stores, becoming their first national footprint litter customer.

The previously Unleashed exclusive SKU, ökocat Featherweight Clumping Litter, opened the door for the brand with its strong performance in the Unleashed by Petco stores. To add a larger billboard for the brand and due to the strong performance in the U.S., ökocat Wood Clumping Litter has been added to the set as well.

ökocat featherweight clumping wood litter

"Recently, Healthy Pet had the opportunity to participate in the Petco Store Leadership Summit with 1,400 store leaders in attendance. It was the perfect opportunity to communicate the launch and provide product knowledge about the super performance of ökocat natural litter," stated Patty Munger, Key Account Manager. "The performance plus natural aspect of our litter was a gap in their assortment."

ökocat Featherweight wood clumping litter offers consumers the benefits of being all-natural and eco-friendly, while being extremely lightweight. Made from sustainable wood and plant materials with 7-day odor control, superior clumping, it is biodegradable as well as flushable. Featherweight is available at all Petco stores.

ökocat Wood Clumping litter with a slightly more granular texture continues to be the top selling ökocat litter. While still being lighter than traditional clay litters and longer lasting, it also delivers 7-day odor control and fast, firm clumping for easy clean-up. It is available now at most Petco stores.

ökocat is now proudly sold in over 7,000 retail doors across North America and its natural, modern, and unique product offering has helped elevate the natural cat litter category and enable many cat parents to successfully use a healthy, eco-friendly litter. Better for their cat, their home and our planet.

Healthy Pet is a leader in the pet category offering products that are better for our pets, and our Earth. Healthy Pet® utilizes natural materials, such as cellulose fiber and natural wood from sustainable sources, free of harmful chemicals and other pollutants and has been doing it proudly for over 30 years. Healthy Pet brands include category leaders in small animal bedding, carefresh® and CritterCare®, as well as the rapidly rising natural cat litter brand, ökocat™.

Media Contact: Leslie Ellis, 360.734.7415

SOURCE Healthy Pet