Healthy Fast Food Announces U-SWIRL Frozen Yogurt® Approved for SBA Franchise Registry Listing

HENDERSON, Nev., Aug. 24 /PRNewswire-FirstCall/ -- Healthy Fast Food, Inc. (OTC Bulletin Board: HFFI), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, today announced that the U.S. Small Business Administration (SBA) has listed U-SWIRL Frozen Yogurt on its official Franchise Registry.  The Franchise Registry is a compilation of franchise systems that have had their franchise agreement reviewed by the SBA, thereby materially expediting the loan process for franchise investors and ensuring a consistent eligibility decision.

Rico Conte, Vice President of Franchise Development at Healthy Fast Food, stated, "Our approval and addition to the SBA's Franchise Registry is yet another important step we've taken to simplify the process of ownership for all current and future U-SWIRL franchisees."

In partnership with FRANdata, the only objective company that researches and reports on franchising, FranchiseRegistry.com is a site that allows franchisees to see which systems are participating in the program, SBA lenders to see details of the SBA approval, and franchisors to submit applications.  The Franchise Registry helps the SBA and its participating lenders make consistent eligibility decisions, speed access to SBA financial assistance, streamline processing and recognize industry-specific factors during the loan review process.  The Registry enables lenders and SBA local offices to verify a franchise system's lending eligibility through the Internet.  This reduces red tape, time and costs for all concerned.

"In the current lending environment, SBA-guaranteed loans are an excellent option for franchisees," said Darrell Johnson, President, FRANdata. "Franchisors understand that if their prospects are taking advantage of the SBA programs, then they need to be on the SBA Franchise Registry."

The original U-SWIRL franchise was opened in April 2008 in Las Vegas. In March 2009, Healthy Fast Food, through its wholly owned subsidiary U-SWIRL International, Inc., premiered its first Company-owned U-SWIRL Frozen Yogurt cafe in Las Vegas.  Today, there are now eight U-SWIRL cafes in operation (six Company-owned and two franchise cafes), where customers now flock to choose as many yogurt flavors and toppings as they like, and then pay by the ounce for their unique creations.  

Having signed two franchise agreements (Reno, Nevada and Marietta, Georgia) and four area development agreements (Monmouth County, NJ; Phoenix, AZ; Tucson, AZ and Boise, ID) representing 31 new U-SWIRL franchise cafes to be opened over the next three to five years, Healthy Fast Food is making fast progress in executing a series of complementary business strategies designed to rapidly establish the brand as an industry leader in the successful development and operation of frozen yogurt cafes.

ABOUT U-SWIRL INTERNATIONAL, INC.

U-SWIRL International is a wholly owned subsidiary of Healthy Fast Food, Inc., and is launching a national chain of self-serve frozen yogurt cafes called U-SWIRL Frozen Yogurt®.  U-SWIRL allows guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional, no sugar-added options, and up to 70 toppings, including seasonal fresh fruit, sauces, candy and granola.  Guests serve themselves and pay by the ounce instead of by the cup size.  A healthier alternative to a coffee shop hang out, locations are furnished with couches and tables, and patio seating.   In addition to its development of Company–owned cafes, U-SWIRL International has also launched its franchise program to roll out the concept nationwide in those states in which the Company is qualified to offer franchises.

ABOUT HEALTHY FAST FOOD, INC.

Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America's favorite meals and snacks. In September 2008, the Company and its wholly-owned subsidiary, U-SWIRL International, Inc., acquired the worldwide rights to the U-SWIRL Frozen Yogurt system.  Sole ownership of the system was transferred to U-SWIRL International, Inc., and it has been executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt cafes. For more information, please visit www.U-SWIRL.com.  You can also follow the Company on Facebook (U-SWIRL Frozen Yogurt) and on Twitter (U_SWIRL).  

Safe Harbor Statement

This press release contains forward-looking statements regarding the timing and financial impact of Healthy Fast Food, Inc.'s  ability to implement its business plan, expected revenues and future success.  These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's  control.  Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in Healthy Fast Food's  periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report  for the year ended December 31, 2009. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof.  Healthy Fast Food undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

SOURCE Healthy Fast Food, Inc.

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